Compose.ly · 1 month ago
Copywriter - Sales & Positioning
Compose.ly is a growing healthcare-focused surgery center management company seeking a seasoned writer with strong product marketing sensibilities. The role involves crafting compelling narratives and sales copy to support the company’s growth in the healthcare sector through refined storytelling and proposal documentation.
Content
Responsibilities
Audit existing RFP materials and supporting documents
Conduct interviews with internal stakeholders (especially the founder) to extract positioning, values, and differentiators
Develop a "message house" for two target personas (academic medical centers and nonprofit health systems)
Deeply understand the company’s value props and weave them into the RFP and sales collateral
Create two core RFP narrative versions covering ~80% of standard content, adaptable for various proposals
Edit and elevate tone and clarity of existing content to reflect a unified brand voice
Collaborate with internal team on future proposals, slide decks, and external messaging
Qualification
Required
5+ years of experience in product marketing, content strategy, storytelling, or proposal writing
Strong storytelling, conversion writing, and copy editing abilities
Experience working directly with founders or senior executives
Comfortable working in ambiguity and synthesizing input from multiple sources
Willing to ask intentional questions and collaborate to create the strongest outcome
Exceptional attention to detail, flexibility, and responsiveness to feedback
Preferred
Experience creating messaging frameworks or 'message houses.'
Familiarity with joint ventures, M&A, and corporate development language
Expertise in healthcare or healthcare-adjacent industries
Understanding of healthcare operations or hospital systems