Cengage Group · 7 hours ago
Director, Demand, Faculty Marketing Programs (Remote)
United States
Full-time
Remote
Director/Executive
$138K/yr - $180K/yr
8+ years expCengage Group is a global education technology company dedicated to improving student learning experiences. The Director of Demand, Faculty Marketing Programs will lead the development and execution of acquisition strategies to enhance market share and drive measurable revenue impact through innovative marketing campaigns.
E-LearningEdTechHigher EducationTraining
Responsibilities
Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments
Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth
Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels
Use behavioral and intent data to continuously optimize campaign performance
Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates
Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience-specific campaign content
Align with Sales Enablement and Sales to ensure seamless handoff of leads and high-impact follow-up motions
Use audience segmentation frameworks to deliver tailored messaging and user journeys
Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics
Lead a cross-functional matrixed squad of marketing managers, demand gen leads, and campaign specialists aligned to demand efforts
Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership
Coordination with Marketing Ops to ensure appropriate prioritization and execution
Embed testing, automation, and intent-based targeting into campaign frameworks
Stay current on digital acquisition trends and integrate guidelines into campaign execution
Drive continuous innovation to improve cost efficiency, lead quality, and conversion rates
Qualification
Required
Bachelor's degree in marketing, business, or related field
Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development
Proven track record of owning and delivering marketing-sourced pipeline and revenue goals
Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
Excellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and KPIs
Experience working in a matrixed or squad-based team model, with the ability to lead through influence
Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)
Strong written and verbal communication skills with the ability to craft clear value propositions and calls to action
Self-starter approach with a passion for innovation, testing, and performance-based marketing execution
Preferred
Advanced degree a plus
Benefits
You will be eligible to participate in the company’s discretionary incentive bonus program.
This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
25% Annual: Individual Target
Company
Cengage Group
Cengage Group is an EdTech company that provides secondary and higher education to learners at an affordable price.
5001-10000 employees
H1B Sponsorship
Cengage Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (6)
2023 (21)
2022 (19)
2021 (16)
2020 (56)
Funding
Current Stage
Late StageTotal Funding
$500M2023-06-02Private Equity· $500M
Leadership Team
Darren Person
Chief Digital Officer
Recent News
2025-10-31
Company data provided by crunchbase