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Workhuman · 1 week ago

Senior Programs Manager - Events

Framingham, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$115K/yr - $140K/yr

8+ years exp

Workhuman is a company dedicated to bringing more humanity to the workplace, and they are seeking a Senior Marketing Programs Manager to shape and execute their global event marketing strategy. This role involves leading campaigns that drive audience growth and engagement while collaborating with cross-functional teams to enhance sponsor visibility and deliver impactful results.

Human ResourcesSaaSSoftware

No H1B

Responsibilities

Shape and execute global event marketing strategy with a focus on audience acquisition, promotional campaigns, and sponsorship marketing

Lead targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints

Own global event marketing strategies for assigned events to ensure regional resonance and engagement

Serve as the strategic marketing partner for assigned events and sponsorship programs, integrating with cross-functional teams to align messaging, enhance sponsor visibility, and deliver results

Qualification

Event marketingSponsorship marketingCampaign developmentMarketing technology systemsData-informed strategyCollaboration skillsProject managementCommunication skillsOrganizational skillsSelf-motivatedAdaptabilityOwnership

Required

8+ years of marketing experience, with a strong background in integrated demand generation and experience in event marketing

Proven success in sponsorship marketing — from value proposition development to enablement and engagement

Strong campaign development experience across in-person and digital events

Exceptional collaboration skills, with a proven ability to partner closely with sales and cross-functional stakeholders

A strategic, data-informed mindset with experience optimizing campaigns based on performance insights

Expertise in building audience personas, buyer journeys, and high-impact messaging

Proficiency in marketing technology systems and campaign performance reporting

Excellent project management, communication, and organizational skills

Self-motivated and adaptable, with a strong sense of ownership and accountability

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role