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Freeman Company · 8 hours ago

Marketing Creative Director

Philadelphia, PA

Full-time

Hybrid

Director/Executive

10+ years exp

Freeman Company is a leading global brand experience agency specializing in award-winning experiences. The Marketing Creative Director is responsible for shaping and maintaining the agency’s visual and conceptual identity, leading integrated marketing campaigns, and ensuring creative excellence across all outputs.

Event ManagementEvents

Responsibilities

Own and maintain the look, feel, and tone of the brand across all channels, from web and social to video, presentations, and event environments

Establish and evolve brand guidelines, visual systems, and messaging frameworks that work seamlessly across digital, social, and experiential applications

Act as a consultative partner to the broader Creative team, providing guidance and expertise on brand-related projects and ensuring platform-appropriate execution

Establish and enforce rigorous quality standards, reviewing key creative outputs (sites, sizzles, decks, social assets, etc.) before release to ensure consistency and craft

Stay ahead of design, digital, social, and content trends—identifying opportunities to evolve and refresh the brand across formats

Proactively propose and implement innovative, channel-aware creative solutions that enhance brand engagement and impact

Lead the visuals, content and conceptual copy development of integrated marketing campaigns for Sparks and its sub-brands, including thought leadership, websites/landing pages, social media, recruitment initiatives, and event branding

Provide creative direction for the development of web experiences (UX/UI collaboration, page flows, content hierarchy, and visual design)

Direct video and sizzle content—owning narrative, scripts, storyboards, and overall look and feel in partnership with producers, editors, and motion designers

Drive creation of social-first assets (static, motion, vertical video) that adapt big ideas into platform-native executions

Oversee design and storytelling for presentations, executive communications, and sales/marketing collateral, ensuring alignment with brand and business objectives

Ensure all content aligns with brand standards and clearly communicates the company’s value, differentiation, and POV

Partner strategically with the executive team on high-impact internal and external initiatives to ensure a unified, elevated, and digitally-forward brand presence

Manage and mentor in-house designers, writers, and content creators, as well as motion/video partners—fostering a collaborative, high-performing creative culture

Provide clear direction, actionable feedback, and development opportunities to help talent grow across multiple mediums (web, video, social, experiential)

Identify, select, and manage external creative partners (e.g., production companies, digital studios, Superside) to supplement in-house capabilities, ensuring alignment with brand standards and project goals

Qualification

Creative leadershipBrand stewardshipGraphic design fundamentalsAdobe Creative SuiteVideo storytelling techniquesDigital content best practicesSocial media strategyEmerging technologiesInterpersonal skillsPresentation skillsTeam managementProject management

Required

Extensive knowledge of graphic design fundamentals, digital and social content best practices, video/storytelling techniques, and marketing/advertising principles

10+ years of proven experience in a creative leadership role (agency or brand), with a portfolio showcasing web, video, social, and experiential work

Exceptional presentation, communication, and interpersonal skills, with the ability to translate strategy into compelling creative across formats

Strong ability to prioritize and manage multiple projects and stakeholders, delivering high-quality work against shifting deadlines

Expertise in relevant creative software and integration of Gen AI tools (Adobe Creative Suite, Jasper, plus familiarity with common web, motion, and presentation tools)

Strong understanding of current design, digital, and social trends and emerging technologies

Demonstrated ability to lead, inspire, and develop multi-disciplinary creative teams

A strong portfolio that demonstrates creative vision, integrated brand building, and multi-channel execution