GE Appliances, a Haier company · 1 day ago
Senior Manager, Consumer eCommerce - Paid Marketing
Louisville, KY
Full-time
Onsite
Senior Level
7+ years expGE Appliances, a Haier company, is the fastest-growing appliance company in the U.S. The Consumer eCommerce Senior Manager – Paid Marketing is responsible for developing and leading multi-platform SEM and social strategies to drive brand awareness, revenue growth, and consumer engagement.
Consumer Goods
No H1B
Responsibilities
Develop and execute an integrated online marketing strategy that drives conversion, engagement, and revenue growth across paid search and social channels
Oversee external agencies executing omni-channel campaigns and manage in-house paid search execution to ensure consistent, high-quality performance
Define and track campaign KPIs, continuously optimizing strategies to maximize ROI and ensure agency accountability
Collaborate cross-functionally with Marketing, PR, Product Management, and other internal stakeholders to ensure alignment on messaging, strategy, and execution
Identify platform needs, growth opportunities, and emerging technologies to enhance paid marketing performance
Manage approved budgets, identify additional funding sources, and ensure efficient allocation of resources
Partner with creative teams to develop paid marketing asset needs for photo and video shoots
Mentor, guide, and develop direct reports within the paid marketing team, fostering a culture of learning and high performance
Serve as a strategic consultant to the Brand Marketing team, providing insights and recommendations for messaging and positioning
Collaborate with external agencies to develop and execute direct marketing strategies, including print, digital, and fulfillment campaigns
Establish campaign KPIs, optimize performance, and ensure agency accountability to achieve key objectives
Manage budgets and identify opportunities for additional funding to support campaign goals
Qualification
Required
Bachelor's degree from an accredited university or college
7+ years of social and search marketing experience, preferably in a Marketing or Communications environment
Demonstrated experience managing paid search, ad testing, and social advertising campaigns
Strong written, verbal, and presentation skills with the ability to influence cross-functional teams
Proven problem-solving skills and ability to thrive in a collaborative, fast-paced environment
Strong project management skills and experience leading multi-channel campaigns
Previous experience managing and developing teams
Preferred
Ability to develop broad strategic plans and translate them into actionable, tactical initiatives
Lifelong learner with a passion for coaching, mentoring, and sharing knowledge with others
Exceptional collaboration skills and ability to lead and influence stakeholders beyond direct reports
Company
GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kevin Nolan
President & Chief Executive Officer
Marc Charnas
CFO & VP Corporate Strategy
Recent News
Lane Report | Kentucky Business & Economic News
2025-11-23
Business Wire
2025-10-17
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