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Wingstop Restaurants Inc. · 10 hours ago

Creative Director

DFW Metroplex

Full-time

Hybrid

Director/Executive

7+ years exp

Wingstop Restaurants Inc. is a rapidly growing brand in the restaurant industry focused on delivering bold flavors. The Creative Director will lead the brand's storytelling and visual identity, overseeing creative direction, team leadership, and cross-functional collaboration to ensure impactful marketing and brand alignment.

Food and BeverageTravel

Responsibilities

Own the Brand Creative Vision: Define creative direction for key campaigns and brand territories that influence ideas and execution across packaging, website, CRM, POP materials, and content

Industry and Competitive Intelligence: Stay ahead of trends across QSR, culture, design, and AI to carve out unique, ownable lanes for Wingstop and accelerate progress and creativity

Creative Team Leadership: Build, coach, and mentor a high-performing internal creative team. Lead and manage external creative partners to ensure consistent quality and brand alignment

Raise the Bar: Establish a scalable creative resourcing model (internal + external) that consistently produces bold, breakthrough creative and work with good taste

Visual Identity & Brand Governance: Drive development and stewardship of the brand’s visual identity system, brand book, tone of voice, and creative guidelines

Content Engine Management: Oversee content creation —from brainstorm through execution—for product launches, social, CRM, and brand moments. Be hands-on when needed

Cross-Functional Partnering: Collaborate with Digital, Product, Strategy, agency and PR teams to ensure integrated and flavorful execution across all channels

Qualification

Brand-building experienceCreative developmentAdobe Creative CloudDigital asset managementLeadershipCross-functional collaborationCopywritingPremier ProGen AI design platforms

Required

Proven flavor of success: A track record of building brand platforms, big ideas and creative development that's not just smart — it's driven real, measurable business growth

Vision: The ability to understand the needs of the consumer and business and transform them into simple visual stories that make the brand stronger and the business grow. A visual thinker who is quick to prototype

Leadership with swagger and substance: You've led teams, agencies, and cross-functional partners with a mix of empathy and high standards— and earned trust up, down, and across the organization. Think iterative thought partner vs. tactical executor

Wingstop DNA: You move with urgency, integrity, and accountability — a true culture add who's agile, curious, and unafraid to get your hands saucy. Ability to balance short term business needs with longer term thinking

7+ years of brand-building experience with serious depth in agency management and creative development across physical and digital touchpoints

Bachelor's degree in marketing, Business, Communications, or a related field

Proficient in Adobe Creative Cloud, specifically InDesign, Illustrator, Photoshop, and After Effects, Proficient in Figma and Microsoft Office Suite, and Working knowledge of digital asset management tools

Experience and/or appetite to learn leading Gen AI design and/or video platforms (Veo, Sora, Midjourney) to delivery brand assets

Please include a link to your portfolio showcasing your most impactful work—highlighting campaigns, creative executions, and cross-channel touchpoints that best represent your craft and strategic thinking

Preferred

Experience leading through change and keeping teams fired up through transformation

Knowledge of Premier Pro

Copywriting experience

Benefits

Unlimited paid time off for exempt employees

One paid volunteer day of your choice

Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

Comprehensive medical, dental, and vision benefits

Basic life and AD&D insurance provided

Pet insurance

Education Assistance

Wellness reimbursement program

Paid maternity and paternity leave

Lunch provided every Tuesday and Thursday in office

Work from home Fridays

Discount on Wingstop gift cards

Onsite game room