Ways2Well · 22 hours ago
VP of Marketing
Austin, TX
Full-time
Onsite
Director/Executive
10+ years expWays2Well is redefining the future of healthcare, empowering patients through data-driven, personalized care. The VP of Marketing will own the marketing strategy across multiple product verticals, driving growth and executing high-impact initiatives to enhance brand presence and consumer experience.
FitnessHealth CareWellness
Responsibilities
Own and lead the overall marketing and brand strategies including determining how, where and when the brand will grow to establish a strong, trusted patient experience
Establish marketing frameworks/ processes and develop a high-performance marketing team to scale growth
Drive growth across DTC channels, including developing and executing the eCommerce, paid and organic media strategies
Build and manage the marketing budget, forecasting key growth metrics and optimizing ROI across spend categories
Lead measurement and analytics including data-driven experimentation (A/B testing) to refine pricing, campaigns, funnels, and messaging
Conduct deep market and competitive analysis to uncover new opportunities and inform new vertical launches
Collaborate with cross-functional partners including Operations, Clinical, Product and Technology teams to ensure a cohesive consumer experience
Qualification
Required
10+ years of progressive marketing experience, including leadership roles in DTC or health, wellness, or consumer technology sectors
Proven success building and executing growth strategies in a fast-scaling or disruptive company
Experience launching new verticals or product lines
Demonstrated experience with influencer, podcast, or partnership marketing with measurable growth impact
Budget ownership experience, including performance accountability
Expert in digital acquisition channels and performance metrics (social, paid search, email, retention)
Hands-on operator comfortable both leading strategy and executing directly with a small team
Strong analytical mindset with a bias for experimentation, testing, and iteration
Exceptional communication and leadership skills—able to inspire teams and align stakeholders around a growth vision
Bachelor's Degree in Marketing, Business, Communications, or a related field required
Preferred
Background in health, wellness, or telemedicine brands
Experience with advocacy and/or influencer marketing
Familiarity with subscription or membership-based business models
Experience leading brand partnerships or PR initiatives
A personal passion for functional medicine or proactive health
MBA or equivalent advanced degree preferred
Benefits
Competitive compensation, benefits, and a collaborative work environment.
Company
Ways2Well
Ways2Well offers customers a better way to manage their health and wellness through in-depth blood lab analysis.
11-50 employees
Funding
Current Stage
Early StageRecent News
2024-11-27
Company data provided by crunchbase