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Mediahub Worldwide · 1 month ago

Associate Director, Media Planning

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $120K/yr

5+ years exp

Mediahub Worldwide is a prominent global media agency within IPG Mediabrands, known for its innovative approach to media and strong client relationships. The Associate Director, Media Planning role involves managing client media plans, overseeing campaign execution, and developing junior team members while fostering collaboration and strategic growth opportunities.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Manage day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys

Demonstrates understanding of Client's business/category

Build and strengthen junior to mid-level client relationships as a business partner and thought leader to their organizations

Coordinate collaboration, schedule status meetings and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams

Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance

Oversee supervisor/manager, who is the go-to resource for all inventory, billing and invoice discrepancies, including compliance with vendor set-up, Prisma entry for channels not managed by PI, Local MB or Kinesso

Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations

Support 1-3 accounts, pending scale and complexity of business and scope of deliverables

Build and present media plan recommendations, recaps and thought leadership

Partner with analytics team to implement measurement objectives and taxonomy

Oversee flawless execution of media campaigns. This includes leading campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting

Create and provide Media Authorizations to clients for approval; once approved, notify channels

To align with Group Media Director to approve/seek client approval for any budget/mix changes not clarified in the authorization (MA may include optimization guidelines and any over/under budget flexibility)

Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role

Develop workback schedules and content to deliver on media brief deliverables, check-ins, presentations, launch, QA, and reporting

Oversee junior team development of competitive spending reports and insights and connect to business intelligence for role of spend on share, etc

Responsible for running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery

Partner with Insights + Action and Audience Sciences to develop audiences, profiles, and strategies to implement and measure. When I+A is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix

Identify great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and celebrate the work (internally and externally)

Contribute ideas that contribute to creative media tactics

Participate in a diverse, inclusive, creative culture

Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership

Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)

Facilitate regular 1:1s with direct reports to ensure information is appropriately understood and actioned (where appropriate), feedback can be elevated (if needed), and additional context/education/etc. can be provided

Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition

Actively participate in agency DEIB trainings and events, ERGs, ensure recruiting/interviewing/management is unbiased, inclusive

Qualification

Media planningClient relationship managementCross-channel media expertiseData analysisAdvanced computer skillsOrganizational skillsMathematical abilitiesCommunication skillsTeam collaborationPresentation skills

Required

5-7 years' experience required

Able to build strong client relationships in order to develop a trusting partnership and facilitate mutual understanding process/priorities/needs

Proven expertise in at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc

Must be able to occasionally travel to supported markets or client events

Preferred

Bachelor's degree preferred

Have participated in delivering effective work, and may have won an award, pitched new business and/or driven organic growth

Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines

Demonstrate excellent verbal, written and presentation skills and ability to think on your feet

Strong mathematical abilities

Advanced computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI

Benefits

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Company

Mediahub Worldwide

Mediahub is an award-winning global creative media agency built for challenger brands.

Founded in 2005

New York, New York, USA

1001-5000 employees

https://www.mediahubww.com/

H1B Sponsorship

Mediahub Worldwide has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (4)

2023 (4)