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Edelman · 3 hours ago

Director, Creator Marketing

New York, NY

Full-time

Onsite

Director/Executive

$80K/yr - $120K/yr

8+ years exp

Edelman is committed to creating an equitable and inspiring workplace, and they are seeking a Director of Creator Marketing to lead their team in integrated creator-led campaigns. This role involves driving strategy, managing client relationships, and ensuring the successful execution of high-impact marketing campaigns across various platforms.

AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution

Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent

Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance

Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound

Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid-level team members

Ensure proper measurement planning and contribute to recap storytelling that shows campaign impact and ROI

Support new business and organic growth opportunities by identifying ways creator work can extend across clients

Mentor and manage team members, fostering development, setting goals, and guiding project prioritization

Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency

Qualification

Creator marketingInfluencer partnershipsSocial media platformsClient communicationCreator strategyTeam managementCultural fluencyWritten communicationVerbal communicationPresentation skillsMentoring

Required

8+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or related digital marketing field

5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers

Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content)

Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights

Experience managing or mentoring junior and mid-level staff

Excellent written and verbal communication skills—including professional client communication and internal collaboration

Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders

Bachelor's degree in marketing, communications, media, or related field (or equivalent work experience)

Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8)

Ability to distill platform trends and translate them into actionable recommendations

Confident presenter with strong presence in client conversations and internal settings

Passionate about the creator economy, digital culture, and how pop culture shapes brand relevance

Preferred

Direct experience leading creator campaigns within integrated earned, paid, and owned teams

Comfort managing both large-scale and nimble creator programs across sectors or brand categories

Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams

Benefits

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Company

Edelman

Glassdoor3.7

Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.

Founded in 1952

New York, New York, USA

5001-10000 employees

http://www.edelman.com

H1B Sponsorship

Edelman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)

2023 (2)

2022 (4)

2021 (14)

2020 (3)