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Swisher · 2 weeks ago

Category & Shopper Insights Integration Manager

Jacksonville, FL

Full-time

Hybrid

Senior Level

5+ years exp

Swisher is an industry leader known for its iconic products and commitment to high quality standards. The Category & Shopper Insights Integration Manager serves as the bridge between insights, category strategy, and retail execution, tailoring strategies to ensure Swisher’s commercial initiatives resonate with regional markets and retail formats.

Manufacturing

Responsibilities

Lead the integration of category and shopper insights to develop actionable strategies that strengthen Swisher’s presence across independent retail channels

Serve as the insights partner for Sales and Field teams by translating data into customer-specific narratives, recommendations, and activation plans

Localize enterprise category strategies for regional and independent retailers by adapting assortment, pricing, and merchandising guidance to market dynamics and shopper missions

Design and deploy flexible planogram and shelf management solutions that align with shopper behavior and optimize retail space productivity

Collaborate with Category Management, Shopper Insights, and Sales to co-develop channel toolkits, customer decks, and activation materials that drive retailer engagement and executional excellence

Analyze the performance of retailer programs by tracking KPIs such as distribution, velocity, and share of shelf; recommend enhancements to improve ROI and channel effectiveness

Identify white space and growth opportunities using localized data, market trends, and retailer feedback to inform future innovation or category expansion

Support annual planning and retail activation cycles by integrating shopper and category insights into trade plans, field sales guidance, and retail communication assets

Maintain strong cross-functional alignment by participating in joint business planning sessions, performance reviews, and retail audits with key stakeholders

Qualification

Category managementShopper insightsData analysisPlanogram softwareCross-functional collaborationRelationship managementCommunication skillsOrganizational skills

Required

Bachelor's degree in Business, Marketing, Market Research, or related field

5+ years of progressive experience in category management, shopper insights, trade marketing, or retail strategy within CPG, tobacco, or convenience/independent retail channels

Proven ability to translate data-driven insights into channel strategies that deliver measurable sales, distribution, and share growth

Demonstrated expertise in cross-functional collaboration with Sales, Marketing, and Field Operations, including experience supporting customer-specific activation plans

Strong proficiency with syndicated and shopper data platforms (Circana/IRI, Nielsen, Numerator, MSI) and ability to merge multiple data sets into clear commercial narratives

Hands-on experience with planogram software and space management tools (e.g., JDA/Blue Yonder, Nielsen Spaceman) and understanding of assortment optimization principles

Excellent analytical and storytelling skills, capable of converting complex insights into visually compelling and action-oriented presentations

Deep understanding of independent and regional retail dynamics, including pricing elasticity, assortment flexibility, and operational nuances

Highly organized and adaptable, with a track record of managing multiple priorities and projects in a fast-paced, customer-facing environment

Exceptional communication and relationship management skills, with the ability to influence across organizational levels and represent the company effectively to external partners

Travel: 20-30%