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Afiniti · 3 weeks ago

Sr Manager, Demand Generation

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $150K/yr

4+ years exp

Afiniti is a leader in the contact center industry, delivering innovative AI solutions that enhance customer lifetime value and operational efficiency. They are seeking a Senior Manager of Demand Generation to build and scale their pipeline generation engine, driving awareness, engagement, and revenue growth across key markets.

AnalyticsArtificial Intelligence (AI)Big DataCustomer ServiceEnterprise SoftwareMachine Learning

Responsibilities

Own the demand generation strategy end-to-end , driving awareness, lead generation, and pipeline growth across paid media, email, content, SEO, ABM, and events

Develop and execute integrated campaigns tailored to our target ICPs and buyer personas, including users, executives, and decision-makers

Lead and mentor a Content Manager , ensuring content strategy and production directly support demand generation goals

Build and scale ABM programs that deliver personalized, high-impact engagement with target accounts

Create and optimize the content framework aligned to the buyer journey—from ad copy and landing pages to nurture sequences and thought leadership

Collaborate cross-functionally with Sales, Product Marketing, and Data teams to refine ICPs, improve lead handoff, and enhance meeting-to-opportunity conversion rates

Develop sophisticated audience segmentation and personalized campaign flows using marketing automation and analytics platforms

Implement attribution and reporting frameworks to measure performance, identify what drives qualified opportunities, and optimize ROI

Test, learn, and iterate on channel performance across verticals such as PEOs, business services, fintech, and insurance

Present campaign insights and recommendations to senior leadership, influencing broader go-to-market strategy

Qualification

B2B SaaS marketingDemand generation strategyMarketing automation toolsAudience segmentationContent strategyCampaign managementAnalytical mindsetCommunication skillsCollaboration skillsPresentation skills