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GP Strategies Corporation · 10 hours ago

District Digital Performance Specialist

Troy, MI

Full-time

Hybrid

Entry Level

1+ years exp

GP Strategies Corporation is one of the world's leading talent transformation providers, specializing in innovative consulting and learning services. The District Digital Performance Specialist is responsible for optimizing digital execution between OEMs and Dealers, acting as a consultant to enhance dealers' digital strategies and performance.

Enterprise SoftwareOutsourcingSkill AssessmentTraining

Responsibilities

Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service

Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/performance

Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement

Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs

Increase dealer satisfaction with brand/aftersales digital initiatives and service providers

Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as accomplishing other dealership goals

Coach dealer on customer acquisition, retention, and satisfaction

Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan:

Conduct digital assessment of dealer’s digital programs

Review key digital performance indicators with dealer and develop action plan

Quarterback ongoing technical support requests

Coordinate dealer website customizations

Escalate key vendor issues for the dealer

Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas:

Website and digital advertising

Consumer marketing

Leads

Service

Digital signage

Social/reputation management

Other key digital services

Qualification

Digital advertisingDigital marketingCRM managementAutomotive vendor knowledgeSalesforce experienceBusiness consultingCommunicationTime managementRelationship buildingAdaptability

Required

Bachelor's degree

1 to 2 years' experience

Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.)

Knowledge of automotive digital vendor ecosystem

The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment

Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly

Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment

Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel

Ability to influence business partners

Ability to manage cross-functional groups

Ability to adapt to various levels of dealership digital expertise

Computer skills to develop, maintain, and analyze data

Business consulting skills, ability to create action plans and track progress