Cognex Corporation · 1 week ago
Senior Marketing Operations Analyst
Natick, MA
Full-time
Hybrid
Mid, Senior Level
$68K/yr - $148K/yr
6+ years expCognex Corporation is a global leader in industrial machine vision, committed to fostering an inclusive workplace. They are seeking a highly technical Marketing Analyst to develop and implement an effective AI strategy within marketing, manage the technology stack, and optimize marketing operations through data analysis and innovation.
Industrial AutomationManufacturingSoftware
Responsibilities
Develop and execute an AI strategy for marketing to leverage AI/ML for experimentation, innovation, efficiency, automation, and performance
Identify and recommend AI tools for tasks such as lead handling, data cleaning, data analysis, campaign optimization, lead scoring, and account scoring
Develop new use cases to infuse AI prompting and AI tools into our daily processes to enable the Marketing team to be more efficient. Train Marketers on to use new tools
Research new tools to expand and/or enrich our tech stack and processes. Stay on top of industry trends and surface ideas to keep up with global best practices
Manage, analyze and optimize the Martech stack, including Salesforce Marketing Cloud Account Engagement (Pardot), Knak, ZoomInfo, TransPerfect, Vonage, HVS, and Qualified
Plan and integrate 3rd party tools with Salesforce CRM or Salesforce Marketing cloud. Handle requirements gathering, submit IT requests, conduct user testing, provide status updates to stakeholders and drive implementation through to completion. Gather end-user feedback and make tweaks to tools and processes post-launch as needed
Ensure the smooth integration and data flow between our tech stack, Salesforce, and 3rd party tools, addressing technical issues as they arise and maintaining data integrity and hygiene
Collaborate with other teams (Sales, IT, Sales Operations, Demand Generation) to optimize tools and ensure our current tech stack meets the business’ needs. Manage enhancement requests from concept to completion
Evaluate and experiment with new tools to improve capabilities and streamline operations. Conduct vendor demos with IT to evaluate new solutions as needed
Analyze data and translate into actionable insights for lead to revenue optimization and planning
Manage the strategy for automated data enrichment using platforms like ZoomInfo to ensure high data quality for lead nurturing, lead scoring, and lead routing
Qualification
Required
Admin experience with Marketing Automation platforms required, preferably Salesforce's Marketing Cloud Account Engagement (Pardot)
Bachelor's degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience
6+ years of experience in a highly technical marketing operations or marketing analyst role, as part of a B2B organization
Strong analytical skills for data interpretation, analysis, and insights. Ability to provide recommendations and next steps based on analysis
Experience with workflow management, process improvement and innovation, and marketing automation best practices
Effective communication and collaboration skills for working with international and cross-functional teams
Preferred
Experience with Salesforce CRM, Qualified, Knak, Monday.com, TransPerfect, or similar technology strongly preferred
Benefits
Health, dental, and vision insurance
A 401(k) retirement plan with company matching
Employer-paid disability, family leave, and life insurance
Paid time off (including holidays)
Optional voluntary benefits
Recognition and wellness programs
Company
Cognex Corporation
For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation.
1001-5000 employees
H1B Sponsorship
Cognex Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (17)
2023 (23)
2022 (26)
2021 (20)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
unknown1989-07-28IPO
1982-01-01Seed
Leadership Team
Dennis Fehr
Chief Financial Officer
R
Reto Wyss
Vice President, AI Technology
Recent News
2025-12-16
MarketScreener
2025-12-03
Company data provided by crunchbase