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Bandwidth Inc. · 15 hours ago

Channel Marketing Manager

Raleigh, NC

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Bandwidth is a global software company that helps enterprises deliver exceptional experiences through voice, messaging, and emergency services. The Channel Marketing Manager will develop and execute a global channel marketing strategy to maximize enterprise pipeline via partner-driven avenues, collaborating with various teams to enhance partner marketing efforts.

Information TechnologyMessagingTelecommunicationsWeb Hosting

Work & Life Balance

Responsibilities

Assist the Sr. Manager, Field Marketing & ABM to develop and execute a marketing plan that will maximize through-partner revenue from existing partners, capitalize on co-marketing opportunities, and identify/progress strategic opportunities through the pipeline

Collaborate with Channel Sales Directors to support partner training opportunities through the creation of content, gifting, and enablement strategies

With guidance from the Sr. Manager, Field Marketing & ABM, oversee the development process of content for partner marketing materials, to include: asset curation, copy editing and copywriting, content gathering, and creative coordination through the internal agency. Ensure our content management system and partner relationship management tools are updated regularly and communicated to key stakeholders

Work with stakeholders to organize the partner events calendar. Support travel and hospitality needs for the team to meet and train current partners, building opportunities to develop and nurture channel pipeline

Work with the Marketing Operations and Analytics teams, and with their guidance, follow marketing attribution and reporting best practices/Create, report out on, and optimize funnel and KPI reporting relative to strategic sales and channel partner opportunities

Work with the events and webinar team to ensure partners are engaged in Bandwidth hosted programming in an effort to generate leads and expand the Bandwidth partnership brand. Provide needed support to include: planning, project management, and pre- and post-event Outreach support

Be a good steward of the partner marketing budget, prioritizing high-value ROI, measurability, and marketing best practices

Assist in the creation of a certification program for partners that provides training and deep insight into the Bandwidth product offering and sales motion

Qualification

Channel marketing strategySalesforceProject managementB2B marketing experienceContent management systemsAnalytical thinkingNetworking aptitudeCommunication skillsInterpersonal skillsAttention to detail

Required

Four-year degree in marketing, communications, business or related field

2-5 years in a partnerships, account based marketing or marketing management role, preferably in B2B or the tech industry

Proven experience in coordinating marketing tactics and working across multiple departments (e.g., sales, operations, and product marketing) and managing internal and external company relationships as part of a revenue-growth strategy

Outstanding communication and interpersonal skills

Process focused with strong project management and organizational skills

Strong written and oral communication skills

Networking aptitude

Strong attention to detail

Willingness to travel, alone or with a team

Ability to think analytically and interpret results to improve outcomes

Willingness to suggest ideas to leadership and take calculated risks supported by a mission to innovate

Metrics driven mindset with top of Sales funnel milestone awareness

Professional, authentic and naturally conversational approach and persona

Go-getter mentality. Team player with strong competitive spirit

Preferred

Experience with Salesforce, Google Suite, content management systems, intent tools, or similar systems and tools is a plus

Understanding of the channel sales process and ecosystem

Benefits

100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.

All new hires receive four weeks of PTO.

PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.

Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.

“Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.

90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.