Confidential Careers · 1 month ago
Marketing Manager – Multifamily Real Estate
Montvale, NJ
Full-time
Onsite
Mid Level
$80K/yr - $85K/yr
3+ years expConfidential is seeking a strategic and creative Marketing Manager with strong experience in multifamily real estate marketing. The role involves supporting portfolio-wide marketing strategy, managing digital and print marketing, and enhancing brand consistency to strengthen occupancy through data-driven decisions.
Human ResourcesRecruiting
Responsibilities
Support and execute marketing strategies across a national multifamily portfolio
Maintain company-wide brand consistency across all digital, print, and property-level materials
Introduce new and creative marketing initiatives to improve lead flow, traffic, and occupancy
Review marketing analytics to monitor ROI, lead quality, and conversion performance
Manage the company’s digital footprint, including website updates, social media presence, and SEO optimization
Oversee Google Reviews, Reputation.com, Apartments.com, LinkedIn and other review platforms; develop strategies to improve ratings and resident sentiment
Partner with onsite teams to enhance online reputation and promote positive engagement
Manage and optimize property listings on all ILS platforms
Ensure listing accuracy, analyze performance metrics, and adjust content to drive qualified leads
Track lead sources, cost per lead, cost per lease, and conversion ratios to improve overall marketing efficiency
Design high-quality marketing materials including digital ads, flyers, brochures, property signage, and social graphics
Support property rebranding efforts, renovations, and special projects with professional marketing collateral
Collaborate with regional and property managers on tailored marketing materials to enhance leasing success
Assist in the creation and management of marketing campaigns for lease-ups, promotions, and community events
Produce engaging content for newsletters, announcements, social media, and resident communications
Support development of photos, videos, and visual content that highlight property strengths and amenities
Work closely with Regional Managers, Operations, HR, and Asset Management on marketing needs
Support corporate events, branding initiatives, and employee engagement projects as needed
Qualification
Required
3–5 years of marketing experience, ideally within multifamily real estate or a related industry
Experience with SEO, digital advertising, ILS platforms, and online reputation management
Strong graphic design skills (Canva, Adobe Creative Suite, etc.)
Excellent writing, communication, and organizational skills
Capable of managing multiple projects, deadlines, and cross-functional priorities
Benefits
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Company
Confidential Careers
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2-10 employees
Funding
Current Stage
Early StageLeadership Team
E
Edwin Xiao
Chief Revenue Officer
Company data provided by crunchbase