Inlera, Inc. · 1 month ago
Hubspot Marketing Specialist
San Diego, CA
Full-time
Hybrid
Mid Level
$105K/yr - $125K/yr
3+ years expInlera, Inc. is a leader in retail healthcare technology, providing innovative solutions for healthcare practices. The HubSpot Marketing Specialist will execute marketing campaigns, manage data quality, and collaborate with various teams to drive lead generation and revenue growth.
BillingHealth CareHospitalMedical
Responsibilities
Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot
Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates
Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact
Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals
Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup
Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership
Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance
Qualification
Required
3–5 years of hands-on experience in HubSpot Marketing Hub
Proven track record of building and optimizing marketing campaigns within HubSpot
Strong understanding of full funnel reporting enabled through Hubspot with B2B marketing funnel metrics and revenue operations workflows
Deep understanding of paid media campaign tracking within HubSpot as well as related lead scoring, marketing attribution and campaign ROI analysis
Strong experience in HubSpot to Salesforce workflows and integrations; this role will partner with the technical expert in data governance and data or platform integrations
Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns
Strong communication skills, capable of translating data into insights for non-technical stakeholders
Strong reporting, analytics, and data storytelling skills
Detail-oriented with excellent organizational and project management skills
Benefits
Comprehensive health, dental, and vision coverage options
Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
Flexible paid time off, sick time, and 10 company-paid holidays
401(k) plan with company match to help you build your future
Culture Committee driving initiatives that spark connection, fun, and belonging
Company
Inlera, Inc.
Inlera, Inc, formally Integrated Practice Solutions, Inc.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-09-05Acquired
Recent News
2024-02-10
Company data provided by crunchbase