Coalfire ยท 6 hours ago
Senior Director, Marketing
United States
Full-time
Remote
Director/Executive
$114K/yr - $198K/yr
8+ years expCoalfire is a company focused on solving complex cybersecurity challenges for clients worldwide. The Senior Director of Marketing will be responsible for developing and executing integrated marketing strategies and campaigns to enhance awareness and drive pipeline growth for specific service lines, while managing a marketing plan and collaborating with cross-functional teams.
Information Technology & Services
Responsibilities
Own the end-to-end marketing plan and campaign calendar for an assigned service line
Develop and execute multi-channel marketing strategies that align with sales goals and business priorities
Work closely with content development and creative teams to develop compelling messaging and campaign assets
Launch and manage campaigns across channels including email, digital ads, social media, content syndication, webinars, and events
Coordinate with sales to enable outreach and follow-up strategies, including account-based marketing (ABM) programs
Analyze campaign performance, track KPIs (e.g., MQLs, pipeline contribution, conversion rates), and report results to stakeholders
Optimize campaigns based on performance insights and market feedback
Project manage and ensure timely delivery of programs
Monitor competitor activity and industry trends to inform campaign planning and differentiation
Ensure consistent brand messaging across all touchpoints and buyer journey stages
Supervises one team member and work together to develop the content strategy for two growing service lines
Qualification
Required
8-10+ years of B2B marketing experience, preferably in cybersecurity, tech, or professional services
Proven experience planning and executing integrated campaigns that generate demand and pipeline
Strong understanding of the B2B buyer journey and sales funnel
Excellent project management and organizational skills; ability to manage multiple campaigns simultaneously
Analytical mindset with experience measuring performance and reporting on marketing KPIs
Strong collaboration and communication skills to work across teams and with subject matter experts
Experience with marketing platforms such as Salesforce, DemandBase, Wrike, Sprout Social
Bachelor's degree in Marketing, Business, Communications, or a related field and/or equivalent experience
Benefits
Paid parental leave
Flexible time off
Certification and training reimbursement
Digital mental health and wellbeing support membership
Comprehensive insurance options
Company
Coalfire
Coalfire is the premier Cybersecurity and Compliance Services leader for the tech, healthcare, and finance industries.
Founded in 2001Chicago, Illinois, US
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Tom McAndrew
CEO
Merri Chandler
Chief Financial Officer
Company data provided by crunchbase