CornerStone Professional Placement · 2 days ago
Senior Channel Marketing Manager
Southlake, TX
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $160K/yr
8+ years expCornerStone Professional Placement is seeking a Senior Manager of Channel Marketing responsible for developing and executing marketing initiatives that support growth across the organization’s partner and distribution channels. The role involves leading integrated campaigns, managing key partner relationships, and driving data-informed strategies to enhance acquisition, engagement, and revenue performance.
Staffing & Recruiting
Hiring Manager
Cailey Blevins
Responsibilities
Develop and lead channel marketing strategies that drive acquisition, engagement, and expansion through referral partners and embedded franchise models
Build and manage joint go-to-market plans with internal stakeholders and external partner teams
Execute integrated marketing campaigns across digital, content, and event channels
Establish reporting frameworks, KPIs, and dashboards to measure performance and optimize return on marketing investment
Collaborate with creative and analytics teams to produce marketing collateral, assets, and performance insights
Manage external vendors and agencies supporting channel marketing initiatives
Identify new partnership opportunities and assist with the expansion and diversification of channel programs
Serve as a subject matter expert on channel marketing best practices, tools, and partner engagement strategies
Strategic Planning: Develop data-driven channel marketing roadmaps aligned with corporate objectives
Execution Management: Oversee campaign timelines, deliverables, and partner coordination
Performance Analysis: Interpret marketing data and recommend optimization strategies
Cross-Functional Leadership: Act as liaison between Partnerships, Sales, Product, and Marketing Services
Team Leadership: Mentor team members and reinforce accountability within the marketing function
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
8+ years of progressive marketing experience, including 3+ years in channel marketing, partner marketing, growth marketing, or acquisition marketing
Demonstrated success building and executing partner- or channel-led marketing programs that drive measurable results
Strong strategic and analytical skills with the ability to translate insights into actionable marketing plans
Proficiency with marketing automation and analytics platforms (e.g., Salesforce, marketing automation tools, Google Analytics)
Excellent communication, presentation, and relationship management skills
Preferred
Experience in insurance, financial services, or fintech preferred
Benefits
Annual Bonus Opportunities
Company
CornerStone Professional Placement
CornerStone Professional Placement is a trusted national search and staffing firm specializing in direct hire, executive search, and professional placement services across public and private sectors.
Founded in 1991Dallas/Fort Worth, Texas, US
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase