Capstone Wellness · 1 month ago
Digital Content & Communications Manager
Searcy, AR
Full-time
Onsite
Mid Level
3+ years expCapstone Wellness is a family of faith-based mental health and wellness organizations committed to helping individuals and families find lasting healing. They are seeking a creative and organized Digital Content & Communications Manager to support their network by managing social media, leading content strategies, and coordinating public relations efforts.
Mental Health Care
Hiring Manager
Dillon Holsonback
Responsibilities
Own all social media channels across Capstone Wellness subsidiaries, ensuring each brand is active, consistent, and mission-aligned
Produce high-quality content including graphics, captions, short-form videos, and photography
Stay ahead of trends, best practices, and platform updates to keep content fresh and engaging
Monitor analytics and optimize content for reach, engagement, and conversion
Build and manage the unified content calendar for all Capstone Wellness brands
Ensure content aligns with marketing initiatives, campaigns, events, and organizational priorities
Coordinate with internal teams and leadership to map out messaging and timing
Maintain a forward-thinking approach, anticipating content needs weeks ahead that accomplish content goals set by leadership
Write and design email campaigns including newsletters, announcements, and internal communications
Manage email lists, segmentation, and scheduling using platforms such as salesforce, constant contact, or experience with other email marketing tools
Measure performance and refine strategies to improve open rates, engagement, and click-throughs
Ensure all email communications uphold Capstone’s voice, clarity, and brand standards
Collaborate with design team to create digital graphics, social assets, one-sheets, event visuals, and campaign materials using Canva or Adobe Suite
Collaborate with production teammates on photo/video needs for campaigns
Contribute creative ideas and visual direction for seasonal initiatives and major launches
Assist with updating brochures, service guides, ads, banners, digital downloads, and print materials to keep creative fresh that supports each organization’s services and goals
Ensure all materials stay consistent with brand voice, messaging, and identity
Assist in identifying and pursuing strategic media placement opportunities across relevant publications, digital outlets, and community platforms
Draft and distribute press releases, organization announcements, and written communication for major initiatives or recognitions
Collaborate with the Director of Marketing & Brand Development to support media-related strategies
Work closely with the Videographer/Marketing Coordinator on video shoots, content capture, and storytelling projects
Partner with the Paid Media Specialist to develop creative assets that support advertising campaigns
Communicate clearly and proactively with all internal teams to ensure smooth execution of content initiatives
Qualification
Required
Upholds Capstone's Core values
Bachelor's degree in Marketing, Communications, Digital Marketing, or related field (or equivalent experience)
3–5 years of digital content, social media, or communications experience
Proficiency in Canva, Adobe Creative Suite, or similar design tools
Strong writing, editing, and storytelling ability across digital formats
Proven experience managing social media platforms and content calendars
Experience with email marketing platforms
Highly organized, detail-oriented, and comfortable managing multiple brands at once
A collaborative mindset with the ability to work across roles and departments
Benefits
401K with employer matching
Competitive vacation
Healthcare
Dental
Vision plans
Additional voluntary benefits
Company
Capstone Wellness
Capstone Wellness is a family of faith-based mental health and wellness organizations committed to helping individuals and families find lasting healing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ruth Ann Rigby, CRS
Chief Development Officer (CDO)
Company data provided by crunchbase