BluZinc · 2 months ago
TikTok Content Digital Marketing Advertising Analyst
Austin, Texas, United States
Full-time
Onsite
Entry, Mid Level
$100K/yr - $100K/yr
2+ years expBluZinc is a fast-growing entrepreneurial education brand, and they are seeking a Short Form Content Analyst to shape and optimise their short-form content strategy across various platforms. The role involves analysing content performance, identifying trends, and collaborating with creative teams to enhance engagement and conversions through short-form video.
Management ConsultingRecruiting
No H1B
U.S. Citizen Only
Responsibilities
Monitor, analyse, and report on the performance of TikTok, YouTube Shorts, and Instagram Reels content
Identify top-performing trends, visual styles, and storytelling techniques that drive engagement and growth
Collaborate closely with the YouTube and creative teams to plan, test, and optimise short-form content strategies
Use data insights to inform creative decisions — from video hooks and formats to posting schedules and audience segmentation
Maintain dashboards and reports highlighting key KPIs such as views, engagement rate, retention, follower growth, and conversion
Test and iterate creative formats to discover what resonates with different audience segments
Stay current with evolving trends, algorithms, and cultural shifts in the short-form landscape
Qualification
Required
Degree or MBA
USA Citizen
2–5 years' experience in content analytics, growth marketing, or short-form media performance
Direct experience with TikTok, YouTube Shorts, and Instagram Reels analytics tools (native and third-party)
Demonstrate spotlight achievements, such as increasing engagement or follower growth 2–5x through trend analysis and content optimisation
Creating actionable insights that improved content retention and conversion rates
Contributing to the success of short-form campaigns for an eLearning, online education, or entrepreneurial media brand
Combine strong creative judgment with deep analytical skills
Thrive in a fast-moving, founder-led company where initiative, curiosity, and precision drive results
Based in or relocating to Austin, TX for hands-on collaboration with a passionate creative team
Benefits
Bonus
Benefits
Company
BluZinc
BluZinc is a digital transformation consultancy focus on talent acquisition, search & selection services for senior & specialist employees.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase