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LEARFIELD · 1 month ago

Associate Business Development Manager - University of California, Davis

Davis, CA

Full-time

Hybrid

Entry, Mid Level

$21.19/hr - $21.63/hr

2+ years exp

LEARFIELD is seeking a motivated sales professional to join their growing sponsorship business. This hybrid role combines sales and activation responsibilities, focusing on revenue generation and partnership execution in collegiate athletics sponsorship.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Actively contribute to revenue generation by developing and selling creative sponsorship packages that meet and exceed assigned sales goals

Manage a personal book of business while supporting broader sales efforts through pipeline development, prospect research, and client outreach

Execute the full sales process: from prospecting and proposal development to closing deals and managing renewals

Collaborate cross-functionally with activation, marketing, and operations teams to ensure seamless execution of partner campaigns

Assist with fulfillment of all partnership elements including signage, radio, digital, social media, and in-venue promotions

Build and maintain strong relationships with local, regional, and national clients as well as university partners, athletic department staff, and internal stakeholders—serving as a trusted representative of both Learfield and the university

Represent the property at key events, game days, and hospitality functions, ensuring an outstanding client experience

Support in the creation of end-of-season recaps and other deliverables that demonstrate partnership value

Assist in managing property social media accounts and proof-of-performance efforts

Provide general support to the General Manager and property team, including expense processing, invoicing, and other budgetary needs

Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends

Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms

Perform other related duties as required

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university

Qualification

Sales experienceSponsorship executionCRM tools familiarityMicrosoft Office SuiteClient serviceCommunication skillsOrganization skillsPresentation skillsTeam-oriented

Required

2+ years of experience in sales, marketing, sponsorship, client service, or a related field

Strong communication, organization, and presentation skills

Ability to understand client needs and build integrated marketing solutions

Comfortable working in a fast-paced, team-oriented environment

Ability to work evenings and weekends as needed for game days and events

Preferred

Experience supporting or executing sports sponsorships, including digital, social, signage, and experiential elements

Familiarity with CRM tools and Microsoft Office Suite (PowerPoint, Excel, Word)

Bachelor's degree from an accredited four-year college or university

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees