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Aptive Environmental · 8 hours ago

Director, Paid Media

Provo, UT

Full-time

Onsite

Director/Executive

Aptive Environmental is a pest control service provider operating in 34 states across the US. They are seeking a Director of Paid Media to lead their media strategy and execution, focusing on optimizing performance across various channels and ensuring effective communication of insights to leadership.

CommercialEnvironmental ConsultingService Industry

Responsibilities

Full-Funnel Media Leadership

Local Search Optimization

Review & Reputation Management

Affiliate & Partner Marketing

Agency & Vendor Management

Analytics & Insights

Budget & Forecasting

Cross-Channel Integration

KPI Development & Reporting

Strategic Experimentation

Stakeholder Communication

Qualification

Full-Funnel Media LeadershipLocal Search OptimizationAnalytics & InsightsBudget & ForecastingKPI Development & ReportingAgency & Vendor ManagementCross-Channel IntegrationStrategic ExperimentationStakeholder CommunicationReview & Reputation ManagementAffiliate & Partner Marketing

Required

Full-Funnel Media Leadership - Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV)

Local Search Optimization - Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities

Review & Reputation Management - Develop and execute review-generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention

Affiliate & Partner Marketing - Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources

Agency & Vendor Management - Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement

Analytics & Insights - Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy

Budget & Forecasting - Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals

Cross-Channel Integration - Partner with Conversion Rate Optimization (CRO), organic search, CRM, and content teams to create cohesive full-funnel campaigns that connect brand storytelling, paid media, and local customer experiences

KPI Development & Reporting - Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics

Strategic Experimentation - Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities

Stakeholder Communication - Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions