Brand & Advertising Team, Associate jobs in United States
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E*TRADE from Morgan Stanley · 3 months ago

Brand & Advertising Team, Associate

E*TRADE from Morgan Stanley is a part of Morgan Stanley Wealth Management, and they are seeking a creatively driven marketer to support their Brand & Advertising team. The role involves shaping marketing strategies, ensuring brand consistency, and driving client acquisition through creative brand expression.

BankingFinanceFinancial Services

Responsibilities

Become a brand champion for our Wealth Management brands, including strategy, guidelines, assets, and visual system, and serve as an internal advocate for brand consistency and education
Curate and refresh brand assets, guidelines, and templates to ensure they are current, compelling, and accessible
Lead brand reviews and consult on internal and external marketing materials, including social media templates, brand videos, internal resources, etc.- ensuring they reflect our brands’ unique voice and identities
Monitor brand health metrics, competitive and cultural trends to inform creative decisions and optimize brand impact
Leverage insights and data to identify how we can be most impactful with our brand assets – streamlining where needed and extending assets that drive performance
Develop compelling presentations on .PPT that tell a clear story – answering specific briefs, showcasing our work, etc
Manage rebranding efforts to evolve to the Morgan Stanley at Work brand ensuring seamless alignment to brand standards
Drive brand initiatives to completion by developing and managing project plans, timelines, and key milestones while keeping stakeholders informed and proactively following up on open items to ensure flawless execution and cross-functional alignment
Collaborate with other Wealth Management and Firmwide teams to ensure connectivity and integration across brands
Support naming projects, including legal reviews and approvals
Work on advertising projects as needed, including partnering with creative agencies to ensure advertising deliverables meet brand and strategic needs

Qualification

Brand marketing experienceCreative storytellingProject managementOnline marketing principlesPPT proficiencyProactiveDetail-orientedCollaborative

Required

3-5 years of experience in brand marketing
Deep understanding of online best practices and marketing principles across B2C and B2B audiences
Passion for brand strategy and creative storytelling—willing to challenge the status quo
Creatively driven with the ability to dive in and develop mockups, source stock imagery/footage, etc. as needed to support the team
Proactive, resourceful, and able to manage projects independently in a fast-paced environment
Highly organized, detail-oriented, and collaborative
Ability to thrive in a fast-paced, deadline-driven environment
Proficiency in PPT

Preferred

Informal design experience a plus
Experience with Canva a plus

Benefits

Commission earnings
Incentive compensation
Discretionary bonuses
Other short and long-term incentive packages
Other Morgan Stanley sponsored benefit programs

Company

E*TRADE from Morgan Stanley

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E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.

Funding

Current Stage
Public Company
Total Funding
unknown
2020-02-20Acquired
1996-08-16IPO

Leadership Team

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Julia Miller
Executive Director, Creative Services
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Company data provided by crunchbase