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Ovative Group · 4 months ago

Analyst, Digital Marketing & Measurement - January 2026 Start

Minneapolis

Full-time

Onsite

New Grad, Entry Level

$60K/yr - $60K/yr

Ovative Group is an independent media, measurement, and creative firm that helps brands transform their marketing efforts. The Analyst of Digital Marketing & Measurement will engage in data analysis and assist in the execution of media programs, while gaining experience across various practice areas within the company.

ConsultingConsumer GoodsLegalRetail

Culture & Values

No H1B

Responsibilities

Actively work towards creating competence in a specific Ovative subject matter (e.g. media, measurement, strategy)

Hands-on digital media planning, execution, and optimization. Examples may include: A/b testing

Landing page testing recommendations

On-page & Off-page optimization

Weekly and monthly reporting

Budget and goal pacing

Creative builds, testing & optimization

Audience creation & optimization

Promotion support

Heavy data analysis, reporting & insights of digital media performance

Cross-channel campaign planning, strategy, plan documentation, execution and optimization

Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)

Translate analyses into clearly communicated insights via slides/documents/emails to the client

Manage work independently with initial direction from manager

Regularly speak up, ask questions and express your POV

Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals

Strive to be the best interaction of the client’s day

Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

Qualification

Data analysisDigital media planningCommunication skillsExcelTableauMS OfficeGoogle WorkspaceLeadershipTeamworkProblem-solving

Required

Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences)

Strong verbal and written communication skills, with the ability to share ideas effectively in group projects, presentations, or customer-facing interactions

Consistently produces accurate, thorough, and organized work

Able to work well with others and manage interactions with peers, instructors, teammates, or external stakeholders in a respectful, professional manner

Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision

Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings

Familiarity with basic tools such as MS Office, Google Workspace, or similar software

This job requires permanent US work authorization. We are unable to accept candidates with temporary work authorization (e.g. CPT, OPT), nor candidates who will require work visa sponsorship (now or in the future)