CMI Media Group · 2 weeks ago
Vice President, Paid Social
Philadelphia, PA
Full-time
Onsite
Director/Executive
$115K/yr - $230K/yr
10+ years expCMI Media Group is seeking a Vice President of Paid Social to lead enterprise paid social initiatives in a regulated healthcare context. This role involves setting the vision and roadmap for paid social, integrating it within omnichannel plans, and driving impact through strategic governance and audience design.
Health Care
Hiring Manager
Gina Santacaterina
Responsibilities
Set the paid social vision and roadmap; codify standards and playbooks that scale across brands and teams
Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs)
Advance first-party and privacy-preserving activation; improve audience quality and efficiency
Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability
Lead test-and-learn initiatives (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes
Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging
Develop leaders and individual contributors; foster an inclusive, high-accountability culture; mentor “full-stack” social marketers
Qualification
Required
10+ years leading paid social at scale
Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA)
Omnichannel mindset (understands how social amplifies and is amplified by search, programmatic, CRM, and content)
Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring)
Influential leadership; clear decision-making; executive presence; resilience under tight timelines
Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders
Preferred
regulated healthcare experience
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
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