Preferred Travel Group · 1 month ago
Director, Paid Media
Chicago, IL
Full-time
Onsite
Director/Executive
$130K/yr - $155K/yr
7+ years expPreferred Travel Group is a company that specializes in luxury hospitality, and they are seeking a Director of Paid Media. This role is responsible for developing and executing a comprehensive paid media strategy to drive brand visibility and revenue across their global portfolio of independent luxury hotels.
HospitalityRestaurantsTourismTravel
Responsibilities
Develop and evolve a global full-funnel, multi-channel media strategy aligned with commercial goals and marketing objectives
Identify growth opportunities and innovation in paid media, leveraging insights, market research, and incrementality studies
Partner with commercial and marketing leaders to support ancillary campaigns and ensure paid media integration across initiatives
Convey media strategies, rationale and results to senior leadership to gain support and understanding of a sophisticated media program
Oversee end-to-end campaign execution including briefing, optimization, and performance reporting
Manage a multi-million dollar media budget, pacing, and forecasting to maximize ROI and ROMI
Ensure campaigns are delivered on time, meet quality and brand standards, and align with business objectives
Collaborate with creative teams and agencies to produce high-performing ad formats across display, paid search, social, native, and video
Develop and adapt paid media strategies for international markets, with a particular focus on China’s unique digital ecosystem (e.g., WeChat, Weibo, Douyin, Baidu), ensuring channel relevance and commercial effectiveness
Oversee and manage the I Prefer affiliate marketing program, ensuring alignment with overall media strategy and driving incremental growth through strategic partnerships
Lead relationships with global media agencies and ensure best-in-class service and delivery
Maintain partnerships with key media vendors, participating in alpha/beta tests and joint business plans
Activate a test-and-learn roadmap across all major media platforms
Own the commercial model for PTG’s metasearch program, increasing revenue for member hotels and PTG by exploring new partnership structures and monetization opportunities
Define and manage KPIs within a global measurement framework
Build and own the marketing mix modeling framework to evaluate channel effectiveness and inform budget allocation decisions
Enhance reporting formats and stakeholder deliverables to improve transparency and decision-making
Collaborate with global teams to optimize data feeds, tagging, and system integrations
Lead special projects such as cookie deprecation strategy and media innovation showcases
Develop case studies and award entries to highlight paid media success and innovation
Regularly present updates and insights to senior stakeholders through written and live communications
Qualification
Required
Minimum 7-10 years of experience in media strategy, planning, and buying, ideally within hospitality, travel, or consumer services
Bachelor's degree in marketing, advertising, or related field
Proven expertise in Meta, Google, and other performance media platforms
Familiarity with AI applications in digital media, including programmatic advertising, predictive analytics, and generative creative tools
Strong analytical mindset focused on ROI and ROMI
Experience managing multi-channel campaigns and significant media budgets
Ability to craft and present executive-level narratives that connect media outcomes to business impact
Proficiency in media analytics tools, marketing mix modeling, digital attribution, and incrementality testing
Excellent communication, collaboration, and time management skills
Company
Preferred Travel Group
Preferred Travel Group manages hospitality brands and offers services to hotels, travel businesses, and destinations.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Hiren Chandiramani
Chief Financial Officer
Company data provided by crunchbase