Vericast ยท 8 hours ago
Senior Data Analyst - Marketing Analytics & Digital Insights (Remote)
United States
Full-time
Remote
Senior Level
$110K/yr - $140K/yr
5+ years expVericast is the financial institution performance partner, helping banks and credit unions drive growth through data and technology. The Senior Data Analyst will transform complex data into strategic insights to optimize marketing investments and enhance customer experiences for financial institutions.
AdvertisingE-CommerceMarketing
Responsibilities
Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%)
Qualification
Required
Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required
Proficiency in Python or R for statistical analysis and data manipulation
Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Preferred
Master's degree preferred
Proven experience in financial services industry or working with financial institutions strongly preferred
Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
Company
Vericast
Vericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services.
1001-5000 employees
H1B Sponsorship
Vericast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (2)
2022 (9)
2021 (5)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
MacAndrews & Forbes, Incorporated
2005-01-01Private Equity
Leadership Team
Lisa Nicholas
VP Strategy and Financial Services
Paul Mandeville
Chief Product Officer
Recent News
Company data provided by crunchbase