MarketOnce · 1 month ago
Performance PR & Influencer Marketing Manager
Denver, CO
Full-time
Onsite
Senior Level
$76K/yr - $95K/yr
5+ years expMarketOnce is a digital marketing firm that empowers businesses with insights and strategies for success. The Performance PR & Influencer Marketing Manager will lead performance-driven PR strategies, manage influencer partnerships, and ensure client satisfaction by delivering impactful brand storytelling and strategic recommendations.
AdvertisingMarketing
Responsibilities
Serve as the primary account lead — building strong relationships with clients and leading strategic discussions
Own the strategy and performance direction for assigned accounts with clear recommendations that ladder back to client goals
Lead recurring client calls, manage communication cadence, and proactively provide solutions, angles, and coverage opportunities
Evaluate content performance and coverage impact to inform next steps, optimizations, and client-facing insights
Partner with the PR Coordinator to review reporting, maintain deadlines, and ensure deliverables are completed accurately and on time
Lead earned editorial strategy across launches, seasonal campaigns, gifting moments, and ongoing storytelling
Pitch top-tier lifestyle, commerce, culture, and niche outlets, identifying high-value opportunities beyond mass sends
Maintain and grow editor and writer relationships — or pursue them proactively through thoughtful outreach and tailored pitching
Craft compelling brand narratives, creative hooks, and timely pitch angles tied to trends, seasonality, and cultural moments
Oversee media list building, pitching support, and tracking tasks with Coordinator while owning strategic outcomes
Monitor competitor coverage, emerging content formats, and marketplace shifts to guide client recommendations
Conceptualize, plan, and manage influencer partnerships — from sourcing creators to handling outreach, negotiation, deliverables, and approvals
Build and maintain influencer pipelines that align with launches, seasonal pushes, and always-on social storytelling
Manage gifting and seeding programs, track resulting content, and maintain communication with creators
Partner with internal teams when amplification, cross-channel usage, or paid support opportunities arise
Identify creator trends, platform behaviors, and engagement patterns to keep programs innovative and relevant
Track and own reporting deadlines end-to-end, ensuring summaries, recaps, and deliverables are delivered accurately, clearly, and on schedule
Streamline internal and external reporting processes — improving templates, structure, insight quality, and workflow efficiencies
Support improvements in internal processes, pitch frameworks, client documentation, and best-practice systems that scale with team growth
Contribute to new business proposals, case studies, and deck development
Share learnings from industry shifts, platform updates, newsletters, and competitor monitoring to inform strategy and spark new ideas
Represent the brand at select events, webinars, and networking moments as needed
Qualification
Required
5-7+ years of earned PR or media relations experience within lifestyle, consumer, commerce, or culture-driven categories
Demonstrated success securing editorial features, gift guide inclusion, reviews, or commerce placements
Ability to build and nurture editor relationships — or enthusiasm to develop them through proactive outreach
Skilled at crafting pitch angles with cultural relevance, seasonal timing, and brand narrative alignment
Confident leading client conversations, communicating recommendations, and steering strategic direction
Highly organized and dependable — comfortable managing multiple accounts, deadlines, and reporting workflows
Clear written and verbal communicator with high attention to detail and presentation quality
Curious, proactive, adaptable — thrives in an ever-changing media landscape and enjoys bringing new ideas forward
Benefits
Flexible vacation policy – take the time you need to recharge
Comprehensive health, vision & dental insurance
401k with company contribution
Commuter benefits
Opportunity for career progression with plenty of room for personal growth
Company
MarketOnce
MarketOnce is focused on building customer communication strategies using email, text messaging, and social media.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aasif Bagdadi
Chief Technology Officer
Al Davidson
Chief Financial Officer
Recent News
Company data provided by crunchbase