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ECI Software Solutions · 3 hours ago

Demand Generation Campaign Manager

United States

Full-time

Remote

Senior Level

5+ years exp

ECI Software Solutions is seeking an experienced Demand Generation Campaign Manager to enhance their demand generation efforts within the SMB sector. The role involves owning the strategy, execution, and optimization of multi-channel demand generation programs while collaborating closely with various marketing and sales teams to drive marketing qualified leads and revenue growth.

CRMEnterprise Resource Planning (ERP)SaaS

Responsibilities

Develop & Execute Demand Driving Campaigns: Design, implement, execute and optimize integrated demand generation campaigns across all marketing channels that will resonate with ERP buyers. Input from product marketing and leadership will help define messaging, targeting and customer needs. Marketing channels include but are not limited to website, events, webinars, email, paid search, programmatic display, and paid social media

Create Content that Converts: Partner with our product marketing and content teams to create high-value assets such as eBooks, whitepapers, case studies, website content, and webinars tailored to support our industry verticals, highlighting the unique challenges and solutions relevant to our audience

Optimize Lead Management: Work collaboratively with marketing operations, paid digital, and the BDR teams to ensure a smooth and efficient lead funnel. Share accountability for conversion rates through the funnel and identify actions to improve the buyer journey

Innovate and Improve: Find creative and innovative ways to penetrate challenging markets to find our Ideal Customer. Leverage A/B testing, personalization, and other innovative tactics to continually improve engagement rates and drive conversion

Utilize Data-Driven Decision Making: Use real-time reporting dashboards to analyze campaign, tactic and channel performance toward goals. Utilize available marketing analytics, attribution, and CRM data to understand campaign performance and adjust strategies for maximum ROMI. Dig into product performance and analyze the behavior of our very distinct audiences for our wide portfolio of solutions. Confidently communicate execution details and progress towards full funnel goals including pipeline and bookings

Leverage Marketing Technology: Use advanced marketing technologies, including AI, marketing automation tools, attribution engines, and analytics platforms, to track campaign effectiveness, optimize lead scoring, personalize outreach, and refine targeting strategies. Stay updated on emerging tools that can improve campaign efficiency and drive higher-quality leads

Qualification

Demand GenerationCampaign ManagementMarketing AutomationData AnalysisContent StrategySales AlignmentProject ManagementCreative ThinkingCollaborationOwnership

Required

Proven track record of success and a minimum of 5-7 years of experience in demand generation or campaign management in a B2B software or ERP environment

Take a very hands-on approach to execution and optimization

Strong analytical skills and experience working with tools like SFDC including CRM Analytics, marketing automation platforms (e.g., HubSpot, Marketo, or Pardot), MS Excel, Google Analytics, ABM platforms, Attribution tools, etc

Ability to collaborate on content that resonates with ERP buyers, leveraging storytelling and data to make a compelling case

Experience working closely with BDR teams to ensure lead quality and optimize lead flow, with a deep understanding of the ERP sales cycle preferred

An innovative thinker who can both think big-picture and dive into details to optimize every step of the buyer's journey

Ability to manage multiple projects with competing deadlines in a fast-paced environment