This job has closed.

af&co. · 1 month ago

Account Director, Public Relations & Social Media Marketing

San Francisco Bay Area

Full-time

Hybrid

Senior Level, Lead/Staff

$105K/yr - $115K/yr

8+ years exp

af&co. is a full-service integrated communications agency specializing in the hospitality industry. The Account Director will lead campaign strategy and planning, mentor team members, and ensure client satisfaction while managing multiple accounts and driving business development.

AdvertisingHospitalityInnovation ManagementLifestyleMarketingRestaurants

Responsibilities

Lead campaign strategy and planning for clients

Mentor, train and develop individual team members

Drive the new business process

Achieve and maintain client satisfaction through client leadership

Support department operations, including performance reviews, contractor agreements, and scopes of work

Directly manage 4-5 team members

Lead agency meetings, project check-ins, and performance reviews as a member of the leadership team

Support operational needs of the public relations department

Delegate work to junior-level talent with career development in mind

Collaborate with Managing Director, CEO, and other account directors on team leadership and agency culture initiatives

Organize and assign team breakdowns and assignments based on client needs

Attend client/company events two to three times a week in the Bay Area

Oversee the success of accounts, ensuring all deliverables are creative, of the highest quality and relevant to the client’s business challenges

Drive timelines and account results effectively using internal project team meetings as appropriate

Provide executive level clients with strategic counsel

Communicate ideas creatively and effectively

Actively identify inspirations and benchmarks for projects and share with team

Help drive business development, responding to agency leads and generating leads independently

Create and contribute to proposals to meet the needs of potential new clients while showcasing the value of the agency

Establish and clearly communicate project priorities to team members

Oversee activities including updating status reports, meeting agendas, summaries, audits, etc

Lead public relations planning, identifying objectives, strategies and tactics for clients

Build new media relationships on behalf of the agency

Lead the creation of creative public relations initiatives that drive relevance and revenue

Secure features, mentions and round-ups for clients on a regular basis

Write, edit, and execute pitches that achieve PR goals for clients and agency

Create targeted media lists for client pitches that lead to results

Measure ROI and utilize data to make informed strategic or tactical recommendations

Develop engaging brand content

Ensure smooth execution of photo shoots for clients

Provide art direction and shot lists for professional photography

Contribute to agency-wide public relations strategy and best practices

Oversee and staff media FAMs as needed

Oversee development of social media content; manage posting, engagement and reach to achieve identified goals

Analyze and track statistics for each platform and utilize findings to improve results

Drive strategy and campaign development for influencer programs to achieve clients goals and awareness of key messages

Lead restaurant and hotel openings with the team

Manage event RSVPs, confirmations and guest communications

Coordinate with venue teams to ensure flow, timing, and media/influencer experience

Brief staff and leadership on key media attendees and talking points

Support post-event follow up, including sending photography, coverage tracking, and nurturing media/influencer relationships

Qualification

Public Relations ExpertiseSocial Media MarketingLeadership SkillsClient Relationship ManagementContent CreationStrategic ThinkingCommunicationTeam CollaborationTime ManagementMentoring Skills

Required

Bachelor's degree in marketing, communications, public relations, journalism, or a closely related field OR an equivalent combination of education and experience

Eight to 10 years of successful work experience of increasing responsibility that has included social media marketing and PR

Trained in AP Style and has deep experience writing and editing press materials

Experience managing the work of others

Has strong, personal relationships with top tier food, beverage, travel and lifestyle media, locally and nationally

Resident of the San Francisco Bay Area

Possession of a valid California Driver's license and the ability to drive to client and event locations