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PetScreening · 1 month ago

Marketing Communications & PR Manager

Hybrid (Mooresville, North Carolina, US)

Full-time

Hybrid

Senior Level

7+ years exp

PetScreening is a fast-growing pet-property tech SaaS company that aims to be the global leader for pet screening and animal validation. The Marketing Communications & PR Manager will be responsible for developing and executing comprehensive communications strategies to enhance the company's brand narrative and public reputation, while also managing media relations and content creation.

PetProperty ManagementSoftware

Responsibilities

Uphold a consistent brand story and messaging architecture across external and internal materials to reinforce Petscreening’s brand and credibility

Oversee customer and prospect messaging frameworks that drive strong CTAs and ensure all teams are trained on and consistently apply approved messaging standards

Develop clear, compelling value proposition statements that communicate PetScreening’s unique market position

Create and refine customer personas and develop audience-specific messaging tailored to distinct industry verticals, needs, and pain points

Lead the messaging strategy for product announcements, ensuring consistent and impactful communications with value-driven narratives that resonate with property managers, housing providers, and industry partners

Collaborate closely with the sales team to develop outreach templates, prospecting scripts, and campaign messaging that strengthen lead engagement and support revenue growth

Serve as the primary owner of PetScreening’s communications calendar, including press releases, announcements, and company updates

Partner with legal, product, and executive teams to ensure alignment in sensitive or regulated communication areas

Develop and execute a holistic PR strategy to increase brand awareness and position PetScreening as the category leader

Cultivate strong relationships with national, local, and industry-specific media outlets (real estate, property management, multifamily, pet industry, compliance/legal)

Secure earned media coverage, including press mentions, contributed articles, interviews, and thought-leadership features

Manage proactive and reactive media communications, ensuring timely, accurate, and brand-aligned messaging

Prepare executives and subject-matter experts for media opportunities, including briefing documents and talking points

Monitor share of voice, media, reputation, and issues related to Fair Housing, pets in housing, regulatory changes, and industry trends

Lead the creation of strategic content including articles, reports, case studies, speeches, op-eds, and leadership messaging

Position PetScreening executives as industry thought leaders through conferences, speaking panels, and published content

Collaborate with the marketing team to integrate PR messaging into campaigns, social media, and digital channels

Assist in developing and implementing SEO best practices and LLM-based content optimization tactics to improve discoverability and visibility

Track PR metrics, share regular performance reports, and adjust strategies to maximize impact

Manage PR budget and agency relationships (if applicable)

Qualification

Public RelationsMedia RelationsContent CreationStrategic CommunicationSEO KnowledgeCrisis ManagementLeadership ExperienceStorytelling SkillsCollaborationAttention to Detail