Apply on Employer Site

LG Electronics North America · 5 hours ago

Senior E-commerce Business Development & Expansion Manager (LG Partner Store)

Englewood Cliffs, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$140K/yr - $175K/yr

10+ years exp

LG Electronics North America is a global leader in technology dedicated to creating innovative solutions for a better life. They are seeking a strategic Senior Manager of eCommerce Business Development & Expansion to lead sales growth and audience expansion for the LG Partner Store, focusing on identifying new acquisition channels and developing partnerships to drive revenue growth.

Consumer Electronics

Responsibilities

Act as the business owner of LG Partner Store collaborating with ecommerce sales, merchandising, marketing and media teams to ensure continuous growth

Own the roadmap to grow revenue by expanding into new, eligible audience segments and verticals

Identify and prioritize high-value segments; develop outreach, partnership and integration strategies to convert them into active customers

Conduct market sizing, segmentation and opportunity analysis to prioritize efforts and allocate resources effectively

Develop and present business cases with clear ROI projections and supporting data to justify the launch of new partners, audience segments or the reallocation of resources

Negotiate and secure strategic partnerships that drive user acquisition and repeat engagement

Collaborate with internal legal and compliance teams to ensure partnerships meet privacy, procurement and eligibility requirements

Proactively identify gaps in eligibility coverage and advocate for new eligibility rule sets or verification methods

Develop and manage relationships with key partners, including benefit aggregators, corporate HR teams, government/military organizations and other institutions eligible for access

Optimize verification methods and streamline onboarding of new groups by working with internal teams and external partners

Partner with performance marketing to launch targeted marketing campaigns focused on specific verified audiences, testing and optimizing tactics continuously

Define and track KPIs to evaluate the success of audience expansion efforts, including qualified user growth, acquisition cost, conversion rate, and contribution to overall revenue

Primary point of contact for LG Partner Store customer service escalations to resolve customer issues and optimize policies

Benchmark and monitor competitive partner programs to identify differentiators and inform expansion strategy

Represent the LG Partner Store in executive level presentations to communicate performance, expansion opportunities, and strategic recommendations

Qualification

Business DevelopmentE-commerce ExperiencePartnership NegotiationData AnalysisProject ManagementRelationship ManagementCommunication SkillsPresentation SkillsSelf-starter

Required

Bachelor's degree in marketing, business, communications or related field

10+ years of experience in business development, partnerships or audience expansion—ideally in eCommerce, membership-based platforms or closed-channel marketing

Strong track record of identifying and scaling new customer acquisition opportunities and partnerships

Exceptional communication, project management and negotiation skills

Strong interpersonal and relationship management skills and ability to work with cross-functional teams

Excellent PowerPoint and presentation skills, with the ability to prepare and deliver compelling strategies and performance updates to executive leadership

Data-driven decision-maker with proficiency in performance metrics using tools like Google Analytics, tableau, Looker or other BI platforms

Self-starter with the ability to operate independently and cross-functionally with multiple teams

Comfortable navigating ambiguity and driving clarity and action

Ability to work under pressure and deadlines; and must be able to manage multiple projects/priorities

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.

Eligible for the relevant benefit programs offered through our partner agencies.