Heartland Food Products Group · 1 month ago
VP Marketing & Brand Strategy
Carmel, IN
Full-time
Onsite
Director/Executive
15+ years expHeartland Food Products Group is seeking a VP Marketing & Brand Strategy to lead the marketing strategy for the Splenda portfolio. This role involves close collaboration with key stakeholders and requires significant leadership experience in the CPG sector.
CoffeeConsumer GoodsManufacturing
Hiring Manager
Rich Doppelfeld, SPHR
Responsibilities
Developing the overall marketing strategy and in market execution for the Splenda portfolio
Collaborates with creatives to deliver brand position and strategy
Author of all brand communications
Qualification
Required
Minimum 15 years leadership experience with a CPG brand
Direct experience with positioning a brand turnaround
Experience with P&L ownership of the brands
Solution focused mindset, demonstrate ability to operate with a business ownership mindset
Collaborative attitude, work harmoniously with internal and external cross functional partners
BS/BA in business, marketing or related discipline required
Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis
Business travel is required for two annual sales meetings as well as Customer sales calls and Consumer research
Preferred
MBA preferred
Company
Heartland Food Products Group
Heartland Food Products Group produces low-calorie sweeteners, coffee, coffee creamers, and liquid water enhancers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Eddie Pellegrino
President
Recent News
2025-11-05
2025-11-01
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