Apply on Employer Site

Latent · 4 hours ago

GTM Engineer

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

Latent is building a world-class GTM engine, seeking a GTM Engineer who acts like a product manager for the go-to-market organization. The role involves designing internal tools and systems to enhance the efficiency and effectiveness of the GTM team, utilizing AI and workflow design to optimize processes and drive measurable outcomes.

Health CareSaaSSoftware

Responsibilities

Work horizontally across marketing, sales, solutions, and post-sales

Understand how GTM work actually gets done today

Design and ship internal tools, automations, systems, and micro-products that 10× the output of the GTM team

Use AI, workflow design, and lightweight tooling to turn messy, high-volume information into clean, repeatable, measurable motion

Turn that raw GTM noise into a structured, compounding system that points to areas each person needs to focus on, that day, and makes marketing, sales, and solutions smarter with every interaction

Full lifecycle ownership of internal 'products'

Building internal tools, automations, and micro-products

Convert a single webinar or CIO interview into dozens of multichannel GTM assets

Turn Gong calls into structured insights aligned to CPO initiatives, leakage categories, or ROI drivers

Make it trivial to spin up repeatable ABM sequences, playbooks, and executive outreach

Auto-surface account intel, usage signals, and deal blockers to AEs in real time

Build Latent’s GTM 'intelligence layer'

Design Systems That Ingest Customer conversations, PA/340B/Appeals workflow insights, Content and messaging, Campaign performance, Pipeline and forecast signals, Competitive notes and turn them into a searchable, reusable, action-driving knowledge graph for the GTM org

Run experiments that move real numbers

Prototype, Instrument, And Measure Experiments That Improve Top-of-funnel reach, Personalization and segmentation, Speed to lead, Conversion by stage, Rep productivity Cycle time

Define success and be accountable to real metrics

Qualification

No-code/Low-code toolsData analysisGTM strategyAI integrationWorkflow designCross-functional collaborationCreative problem solving

Required

Work horizontally across marketing, sales, solutions, and post-sales

Understand how GTM work actually gets done today

Design and ship internal tools, automations, systems, and micro-products that 10× the output of the GTM team

Use AI, workflow design, and lightweight tooling to turn messy, high-volume information into clean, repeatable, measurable motion

Full lifecycle ownership of internal 'products' from discovery → spec → build → rollout → adoption → iteration

Talk to internal users (AEs, SDRs, AMs, Marketing), look at usage data, and continually refine

Building internal tools, automations, and micro-products using No-code / Low-code / Light Code Tools (Zapier, Make, N8n, Notion, Airtable, Supabase, Retool, Webflow, Scripts, AI Agents)

Convert a single webinar or CIO interview into dozens of multichannel GTM assets

Turn Gong calls into structured insights aligned to CPO initiatives, leakage categories, or ROI drivers

Make it trivial to spin up repeatable ABM sequences, playbooks, and executive outreach

Auto-surface account intel, usage signals, and deal blockers to AEs in real time

Build Latent's GTM 'intelligence layer' by designing systems that ingest customer conversations, PA/340B/Appeals workflow insights, content and messaging, campaign performance, pipeline and forecast signals, competitive notes

Run experiments that move real numbers by prototyping, instrumenting, and measuring experiments that improve top-of-funnel reach, personalization and segmentation, speed to lead, conversion by stage, rep productivity cycle time

Define success and be accountable to real metrics

You're a first principles thinker who loves to build

You see chaos — tools, workflows, spreadsheets, disconnected signals — and your brain instantly starts drawing boxes and arrows

You're obsessed with new tools and frontier tech

You experiment with AI agents, workflows, micro-apps, and integrations because you're curious, not because someone asked you to

You're fluent in data and comfortable being scrappy

Pulling from Salesforce, Gong, Notion, analytics tools, spreadsheets, and content repositories doesn't intimidate you

You can shape raw data into something people actually use

You care about outcomes, not output

You want to move charts and real numbers — lead flow, conversion, cycle time, rep velocity, pipeline coverage

You're comfortable designing the metric and proving impact

You're a cross-functional glue

You can sit with an SDR, an AE, an Account Manager, and a CPO-level exec and translate their needs into tools that make them say, 'Oh wow, this changes my job'

You're creative and unafraid to be wrong

You generate ideas constantly, test them quickly, and iterate without ego