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Highmark Residential · 2 weeks ago

Marketing Technology Manager

Dallas, TX

Full-time

Onsite

Mid Level

Highmark Residential is seeking a Marketing Technology Manager to provide support and leadership to regional and apartment community teams while ensuring the success of marketing initiatives and optimal technology performance. The role serves as a crucial link between marketing and IT, requiring the ability to translate marketing vision into technology implementation to achieve marketing goals.

Real EstateResidential

Senior Management

Responsibilities

Diagnose and resolve unique, nonrecurring problems associated with application software and operating systems; determine the source of problems and classify their level, priority, and nature, looking for trends to address or solve

Support regional marketing team member employee onboarding processes with marketing-based training and continuing education

Utilize help desk ticket system if available or comparable process with purposes to document, track, assign, re-assign, and/or escalate issues to ensure timely resolutions for our regional and community team members

Manage, administer, and maintain website domains for Highmark's portfolio of assets, including purchases, transfers, renewals, etc

Effectively manage the communication of website domains between regional marketing teams, agency partners, and property owners

Implement, support, and maintain transitions from Google Universal Analytics to GA4

Set-up and management of additional Google products (Tag Manager, Search Console, Data Studio, etc.) and reporting for our portfolio of communities

Assist regional marketing with community website updates including the installation of code, updating integrations, design formatting, etc

Oversee workflow in Google as it relates to acquisitions & dispositions

Remain familiar with changes & trends related to SEO management

Establish & maintain SEO strategy

Oversee implementation of SEO strategy when delegated to other teams

Identify and provide SEO best practices to teams that assist with SEO projects & keep them up to date as they evolve

Assist with the set-up and onboarding of technology pilots and initiative rollouts

Assist with the set-up and onboarding of existing marketing systems and platforms for new communities to the Highmark portfolio as well as communities transitioning out of the portfolio

Remain familiar with current and emerging technology resources

Work alongside agency partners to maintain and enhance the performance of our corporate website (HighmarkRes.com) and community websites

Focus on Highmark analytics for purposes of Business Intelligence, consistent reporting practices and other data-based influences upon Highmark business decisions

Compose and publish educational articles related to common issues observed by the Digital Marketing Manager team for regional and community team members to company communication platforms

Qualification

Google AnalyticsSEOProperty Management SystemsGoogle Tag ManagerGoogle Data StudioMicrosoft SuiteCommunicationTime managementProblem-solvingCritical thinking

Required

Solid knowledge of SEO, keyword research, Google Tag Manager, Google Search Console, Google Data Studio, and Google Analytics

Solid knowledge of Google platform including Google Analytics, AdWords, and Business Profile

Strong skills using Microsoft Suite, Monday.com (or applicable project management platform), Google Workspace

Property Management Systems required (Rent Café, Yardi CRM Queue, Yardi Voyager, Yieldstar, Knock Rentals, etc)

Excellent organization and time management skills

Excellent verbal and written communication skills

Ability to work independently

Demonstrate professional conduct, appearance, communication, positive change agent, ethical decision making, critical thinking, and problem-solving skills

Multi-tasking and time-management skills, with the ability to prioritize tasks

Must have the ability to travel for industry and company events to different locations within the US

Position is Monday through Friday, with occasional evening or weekend hours if necessary to complete pending assignments, company events, and conferences

Must have valid driver's license