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LG Electronics North America · 4 hours ago

Senior Advanced Digital Analytics Manager

Englewood Cliffs, NJ

Contract

Onsite

Senior Level, Lead/Staff

$140K/yr - $175K/yr

10+ years exp

LG Electronics is seeking a Senior Manager to support analytics initiatives and elevate data storytelling across our digital ecosystem. This role sits at the intersection of analytics, business strategy, and digital experience, shaping how we translate complex data into actionable insights for leadership, merchandising, marketing, and product teams.

Consumer Electronics

Responsibilities

The primary focus is proactively developing insights on website user behavior and media performance to drive growth and efficiency

Lead advanced analyses spanning conversion optimization, funnel analysis, attribution modeling, and customer journey insights

Develop and present regular reports on key metrics, performance trends and user engagement to stakeholders

Operationalize multi-touch attribution (MTA), incrementality testing, advanced media measurement for media and site experience

Conduct strategic analyses to measure the ROI and impact of site enhancements, merchandising, media strategy and promotions

Develop and enhance Tableau dashboards related to website user behavior, media performance, sales, promotions, merchandising and performance with a focus on enabling self-service analytics and driving data democratization

Proactively identify website optimization opportunities that can drive testing and site enhancement roadmaps

Leverage advanced analytics techniques (regression analysis, clustering, causal inference, etc.), for forecasting, promotion effectiveness, price elasticity, media spend optimization, segmentation, anomaly detection, and measuring incremental impact of changes

Build clear, visually aligned Tableau dashboards for stakeholders across e-commerce, marketing, and product teams

Conduct competitive analysis to identify industry trends and benchmark website performance

Work closely with cross-functional teams to understand their analytical needs and provide insights to support their objectives

Translate analytical findings into concise executive summaries with actionable recommendations

Train and support team members and cross-functional teams to support self-service analytics

Qualification

Web analyticsStatistical modelingSQLTableauPythonEcommerce experienceMedia platformsData storytellingExcelTrainingSupportCross-functional collaboration

Required

Bachelor's degree in marketing, Business, Statistics, Data Science, Computer Science, or a related field

10+ years of experience in an analytics role, specifically within an ecommerce and/or media team

Experience with statistical modeling or predictive analytics concepts (regression analysis, clustering, causal inference, etc.)

Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms

Proficiency in media platforms such as DV360, SA360, Meta, CM360, Google Ads, etc

Advanced knowledge of SQL to extract, join, and manipulate large datasets

Working experience with Python or R for large scale data analysis

Advanced Tableau (or equivalent) proficiency, with proven ability to design executive-facing dashboards and insight decks

Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc

Experience in testing/experimental concepts in ecommerce and media (i.e. incrementality testing)

Strong skills within Excel (data manipulation, macros, charts, and pivot tables)

Demonstrated ability to operationalize insights across multiple teams (merchandising, product, media, etc.)

Exceptional storytelling skills, capable of distilling data into clear, persuasive business narratives

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.