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Victoria’s Secret & Co. · 6 hours ago

SVP Brand Marketing

New York, NY

Full-time

Onsite

Director/Executive

$300K/yr - $472K/yr

15+ years exp

Victoria’s Secret & Co. is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. The SVP Brand Marketing is responsible for developing comprehensive brand marketing strategies, leading the marketing team, and enhancing brand relevancy to drive profitable business growth and market share.

ApparelBeautyFashionRetail

Responsibilities

Lead the development of enterprise-wide marketing strategies for key brand moments, product launches to enhance brand relevancy and grow market share

Proven experience in a Senior Marketing Leadership role creating and developing a best-in-class marketing team

Align with key leadership partners on long-term vision, strategic business priorities, key insights and past learnings into compelling multi-platform Go-To-Market (GTM) initiatives

Drive communication and alignment among all marketing vehicles and tools to develop integrated GTM plans and set the teams up for successful execution

Partner with Brand Presidents and Merchant teams to ensure brand and category specific marketing strategies supports product objectives while also driving market share growth

Leads, directs and implements the execution of additional external marketing partnerships and sponsorships that are brand-building and culturally relevant

Strengthen our customers’ emotional connection to the Victoria’s Secret and PINK brands across all categories of business including Intimate, Apparel, Beauty, and others

Concept and execute engaging initiatives that strengthen the brand’s dominance and grow our relevancy and mind share

Influences and nurtures mutually beneficial relationships with key external partners including marketing agencies and other relevant, brand-elevating properties

Work closely and collaboratively with internal counterparts to ensure consistency of the brand projection internally and externally

Identify and secure brand-right partnerships, sponsorships, and collaborations including cultural partners, talent, ambassadors, and events

Drive the building of a results-oriented, best in class marketing team that: Reinforces its valuable and critical contributions across all aspects of marketing strategy to the overall organization

Operates quickly but is inclusive in approach, celebrating successes as one team

Partners effectively with all VS&Co leaders, with special attention to fellow Marketing organization leaders including Chief Creative Officer, SVP Customer Strategy and EVP Digital Strategy

Develops a high-performing marketing team that fosters a culture of creativity, accountability, agility, inclusion, and operational rigor

Lives and exemplifies the VS&Co values

Qualification

Strategic brand marketingIntegrated GTM strategiesMulti-brand portfolio managementCategory marketingBrand partnershipsDiplomatic approachCommunication skillsCritical thinkingTeam player

Required

15+ years' experience in strategic brand marketing or equivalent experience in category management and brand building across multiple media platforms and channels

Deep marketing experience managing multi-brand portfolios using a full suite of modern marketing levers and campaign development to execute world-class GTM campaigns and brand activations

Expertise in fully integrated GTM strategies, category marketing, brand expression, and integrated communications

Strong critical and strategic thinker, able to concept complex marketing plans, leveraging qualitative and quantitative information available both through internal and external sources

Ability to thrive in a fast-paced, ever-changing environment with retail experience highly desirable

Strong communication skills, and proven experience synthesizing vast information into a compelling business case shared through a cohesive and well-told story

Proven track record in identifying, developing, and activating brand-right partnerships, sponsorships, and collaborations that drive brand equity and business results

Team player and proven success navigating within a global, multi-brand, multi-channel world-leading organization, influencing partners, and building consensus across various functions

Diplomatic and solutions-focused approach to challenges