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Zimmerman Advertising · 1 month ago

Paid Social Media Buyer

Fort Lauderdale, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

Zimmerman Advertising is a performance media team that focuses on executing paid social media strategies to meet client business goals. The Paid Social Media Buyer will assist in creating, activating, and optimizing cross-platform paid social programs, while collaborating with the Performance Media team on media buys and campaign performance.

AdvertisingSocial Media

H1B Sponsor Likely

Responsibilities

Build, QA and launch paid social campaigns across platforms

Budget and bidding allocation across platforms

Analyze campaign data to give optimization recommendations, and make those optimizations in-platform

Knowledge of audience types, and able to give audience recommendations based on campaign parameters (1st Party, 3rd Party, custom audiences, LAL, Interests and Behaviors, etc.)

Test and give recommendations on new platform features

Create effective tactics and recommendations based on client and team briefs/instructions

Proofread all communications, decks & reports to ensure information accuracy

Maintain client brand guidelines and copy standards

Effective time management skills to manage multiple projects simultaneously while meeting deadlines

Assist with all process paperwork including, but not limited to: copy documents, documentation of social communications and efforts, IATBs, invoicing and billing, etc

Daily, weekly and monthly reporting on top-level KPI’s

Participate in client calls / meetings as needed

Qualification

Paid Social Media BuyingMeta ad accountsTikTok ad accountsLinkedIn ad accountsSnap ad accountsMS ExcelMS PowerPointMS WordMS OutlookAttention to detailTime managementCommunication skills

Required

Bachelor's degree in Advertising, Marketing, or Business

2+ years' experience in Paid Social Media Buying, with hands-on experience in Meta, X, TikTok, LinkedIn and Snap ad accounts

Proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new tools and software

Must be passionately in tune with latest social media developments, online behaviors, and trends

Proven ability to manage multiple tasks with a strong attention to detail, while meeting deadlines

A strong sense of urgency and commitment to get the job done efficiently and with high quality

Ability to communicate, both written and verbal, with people at all levels of an organization

Preferred

Advanced proficiency in Microsoft Excel is a plus

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)