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Horizontal Talent · 22 hours ago

Global Product Content Lead

Minneapolis, MN

Contract

Onsite

Senior Level

$19/hr - $46/hr

Horizontal Talent is seeking a Global Product Content Lead to join their dynamic marketing team. This role involves driving impactful marketing strategies and developing comprehensive content plans to engage customers effectively.

Business DevelopmentConsultingStaffing Agency

Responsibilities

Develop and execute annual product content plans, aligning with overall marketing strategies

Collaborate with cross-functional teams to implement content marketing strategies that guide customer decisions

Lead the creation of collateral and content for new product launches with creative agencies

Optimize and approve product content for various marketing channels, ensuring global distribution standards are met

Monitor and influence product content health metrics, ensuring relevance and effectiveness

Drive brand engagement across multimedia platforms, maintaining alignment with brand identity

Work with demand generation leads and subject matter experts to ensure cohesive messaging in marketing efforts

Qualification

Content marketingProject managementDigital marketingMarketing automationWriting skillsCommunication skillsOrganizational skillsCreative thinkingStrategic thinking

Required

Develop and execute annual product content plans, aligning with overall marketing strategies

Collaborate with cross-functional teams to implement content marketing strategies that guide customer decisions

Lead the creation of collateral and content for new product launches with creative agencies

Optimize and approve product content for various marketing channels, ensuring global distribution standards are met

Monitor and influence product content health metrics, ensuring relevance and effectiveness

Drive brand engagement across multimedia platforms, maintaining alignment with brand identity

Work with demand generation leads and subject matter experts to ensure cohesive messaging in marketing efforts

Strong writing and communication skills with keen attention to detail

Proven project management abilities in a large, matrixed organization

Proactive approach with ownership of tasks and outcomes

Experience in content marketing and customer journey mapping

Preferred

Experience in digital marketing or marketing communications, especially in B2B environments

Familiarity with marketing automation tools and techniques

Strong organizational and planning skills, with creative and strategic thinking abilities

Benefits

Medical

Dental

Vision

Retirement

Company

Horizontal Talent

Horizontal Talent provides staffing services for IT, digital marketing, and strategic markets.

Founded in 2003

Saint Louis Park, Minnesota, USA

201-500 employees

http://www.horizontaltalent.com

Funding

Current Stage

Growth Stage

Leadership Team

Jeremy Langevin

Co-Founder and CEO

Company data provided by crunchbase