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COFENSE · 1 week ago

Senior Product Marketing Manager (Cybersecurity) Remote

United States

Full-time

Remote

Senior Level

6+ years exp

Cofense is the only cybersecurity platform focused exclusively on stopping phishing—the most persistent and evolving cyber threat. The Senior Product Marketing Manager is responsible for driving new logo acquisition and customer retention across the Cofense Phishing Defense Platform, ensuring effective product messaging and competitive positioning while supporting the overall marketing strategy.

Cyber SecurityEmailEnterprise SoftwareSecuritySoftware

Work & Life Balance

Responsibilities

Translate the PMM strategy into crisp, operational product messaging focused on the value of threat detection and post-delivery remediation

Ensure product level messaging connects to Cofense’s differentiated platform strengths

Support platform-level narratives that guide the FY2026 strategy while owning product-level execution

Own competitive analysis in partnership with Product Management and deliver insights that help Sales win

Build competitive battlecards, talk tracks, objection handling, and persona-focused content that differentiates Cofense and is grounded in what real customers tell us

Partner with the Sales Enablement to manage field rollout, training, and feedback loops

Develop product one-pagers, feature briefs, customer-facing FAQs, and in-depth technical explainers for core product functionality

Tailor content using Cofense persona insights for SOC analysts, incident responders, threat hunters, intel teams, and cyber awareness leaders

Write with clarity and confidence while keeping the tone accessible for practitioners

Build retention-focused messaging that reinforces value, supports adoption, and helps customers mature their phishing defense program

Partner with Customer Success to identify patterns in customer workflows, challenges, and wins, and turn those insights into improved storytelling and product recommendations

Support the launch process for new features and enhancements by developing collateral, messaging updates, and competitive positioning

Lead release marketing activities and manage cross-functional dependencies with Product, Marketing, and Enablement to deliver clean, timely, actionable materials

Create concise customer stories and case studies that show measurable outcomes and use them to support Sales, renewals, and adoption efforts

Use data and insights to illustrate real-world results and apply them in competitive positioning, retention messaging, and expansion initiatives

Other duties as assigned

Qualification

Product marketing experienceCybersecurity knowledgeCompetitive analysisContent developmentCustomer lifecycle supportOperational outcomes focusCross-functional collaborationClear communication