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Miller's Ale House Restaurants · 1 month ago

Senior Social Media Manager

Orlando, FL

Full-time

Hybrid

Senior Level

5+ years exp

Miller’s Ale House is seeking a passionate social media marketer who is obsessed with the intersection of social with culture. As Senior Social Media Manager, you will lead the day-to-day strategy and execution of Miller’s social media presence, deepening cultural relevance and amplifying the iconic elements of our brand.

Restaurants

Responsibilities

Expert knowledge of the social media landscape with a proven track record of developing best-in-class social and influencer campaigns

Lead the strategy and execution of daily social content across platforms, ensuring it reflects Miller’s brand voice and resonates with culture

Elevate Miller’s presence in culture by identifying and acting on real-time opportunities, trends, and moments that matter to our guests

Collaborate cross-functionally with internal teams and external partners to develop and publish content that drives brand relevance and earned media

Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach

Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.

Partner with creators and agencies to build an always-on UGC pipeline

Manage creative agency relationship & freelancers for social content production

Manage posting & community engagement programs

Implement test & learn plan to uncover winning formats and track performance to scale what works

Develop the social content calendar to ensure it aligns with current marketing promotions while connecting with key cultural and sports moments

Manage creation of all paid social media content and advise the media agency on placement and optimization

Qualification

Social media strategyContent creationEngagement growthVideo productionAgency managementData analysisCreative storytellingCultural insightsTeam collaborationWritten communication

Required

5-7 years in social, content, or creator-led brand storytelling

Proven experience growing engagement on FB, IG, and TT

Example cases of being resourceful and scrappy, creating high-impact content without big budgets

Strong short-form video instincts (concepting → scripting → shoot direction → posting)

Can coach creators/talent to bring brand personality to life

Sharp sense of internet culture, humor, and what sparks sharing

Strong planning + fast pivot ability (balance calendar + reactive moments)

Ability to brief and manage agencies, freelancers, and creators

Has mastered the use of social media management and monitoring tools

Ability to thrive in a fast-paced environment, work independently, multitask, prioritize, and be detail-oriented

Exceptional written and verbal skills to communicate at all levels of the organization

Travel: 10%

Hybrid-3 office days, 2 remote

Preferred

Bachelor's Degree in Marketing, Communications, Advertising, or Business preferred

Background in food, sports, hospitality, or entertainment is a plus

Company

Miller's Ale House Restaurants

The first Miller’s Ale House opened in 1988 in Jupiter, FL, based on a ‘come as you are’ environment that quickly became known for its freshly-made food, unmatched value, personalized experience and local camaraderie.

Founded in 1988

Orlando, Florida, US

5001-10000 employees