MSX International · 5 hours ago
Ford Strategist
Atlanta, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expMSX International has been a trusted partner to leading vehicle manufacturers for over 30 years. The Ford Focus Audience Strategist will develop and implement integrated marketing initiatives targeting multicultural consumers to drive vehicle sales and enhance brand loyalty.
Management Consulting
Responsibilities
Provide action plans, reports, and insights to stakeholders (Ford/MSX), encouraging dealer commitment and follow-through
Responsible for meeting and exceeding Ford/MSX KPIs, ensuring all performance targets are achieved while driving consistent growth and operational excellence
Develop comprehensive marketing strategies that align with Ford and dealers’ objectives and resonate with multicultural consumers
Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including community events, digital, and traditional media
Track and evaluate the effectiveness of marketing campaigns using key performance indicators
Stay informed on industry trends, competitor activities, and consumer preferences to ensure strategies remain relevant and effective
Partner with internal stakeholders and sales teams, making sure strategies align with business goals
Identify and pursue new business opportunities within multicultural segments, building partnerships with digital media platforms and community organizations
Oversee the development and execution of marketing campaigns, assuring they are culturally relevant and reaching target audiences
Provide expert advice and consultation on best practices for multicultural marketing within the automotive industry to Ford, Dealers and MSX
Qualification
Required
Working knowledge of Spanish (reading and verbal comprehension)
Experience developing marketing strategies for diverse and multicultural audiences
Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I
Knowledge and understanding of various dealership processes and environments
Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking
Strong knowledge of digital marketing tools, platforms, and analytics
Excellent communication and relationship-building skills
Proven track record of success in multicultural marketing
Marketing/advertising budget planning
Proficient with Excel (pivot and data interpretation) and Power Point
Minimum 2 years experience in digital marketing and business development in the automotive industry
Preferred
Bachelor's degree in marketing, business, communications, or a related field
Experience with lead generation and omnichannel strategy
Familiarity with customer journey mapping
Experience with BDC, internet, and e-commerce
Company
MSX International
For over 30 years, we have proudly partnered with top automotive OEMs and mobility companies worldwide, offering unwavering support in their pursuit of transforming their retail strategies and managing operations across key areas such as : Dealer Performance Improvement, Repair Optimization and Consumer Engagement.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jodi Weed
Global Human Resource Business Partner
Shirley Aldana
Executive Assistant to the President & CEO
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