Apply on Employer Site

AAA Life Insurance Company · 7 hours ago

Director, Data Science and Marketing Analytics Innovation

Livonia, MI

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

AAA Life Insurance Company is seeking a Director of Data Science and Marketing Analytics Innovation to drive data-driven marketing strategies. The role involves leading a team to develop effective data-driven decisions, enhance marketing effectiveness through predictive modeling, and foster a culture of data-driven decision-making.

Financial ServicesInsuranceLife Insurance

H1B Sponsor Likely

Responsibilities

Develop and execute data and analytics plans aligned with product and organizational goals

Lead the creation of customer segmentation and propensity models to enhance marketing effectiveness

Direct cross-channel campaign analysis, establish KPIs, and optimize marketing ROI

Serve as the primary liaison between data teams and marketing stakeholders, translating technical insights into actionable business recommendations

Mentor and manage Data Scientists, Analysts, Engineers in a collaborative, innovative environment

Collaborate with Analytics Engineering to build and maintain robust, compliant data pipelines

Implement testing frameworks and A/B experiments to boost customer experience and marketing performance

Develop dashboards and reports to monitor product performance and key business metrics

Spearhead the identification, design, and implementation of automation opportunities, including generative AI, across the data and marketing workflow. Develop intelligent automation solutions that reduce manual effort, increase operational efficiency, and allow the team to focus on high-value strategic activities

Review and understand tools in the marketplace that will help with innovation and optimization. Actively seek out new use cases and experiments that will result in organizational transformation and sales and profit improvements

Qualification

Generative AI technologiesPredictive modelingData visualizationCross-functional team leadershipCustomer journey analysisDirect marketing experienceExperimental designAutomation technologiesPythonSQLCommunication skillsPresentation skills

Required

Previous experience in the life insurance, insurance, or adjacent industry

Experience with Generative AI technologies for marketing applications

Experience leading cross-functional teams in a matrix organization without direct authority

Experience with customer journey and lifetime value analysis

Master's degree in Statistics, Data Science, Economics, Computer Science, Mathematics, or related quantitative field

Minimum 10 years of experience in data science, analytics, or related field

Minimum of 7 years of experience in managing and leading people

Strategic thinker with a passion for innovative marketing strategies; has a deep understanding of direct mail and digital marketing analytics. Proven leadership in data science or analytics with a marketing focus

Strong technical background in predictive modeling, statistics, and data visualization coupled with experience leading teams through organizational transformation and innovation

Extensive hands-on experience in direct marketing, digital campaign optimization, experimental design, A/B testing, modeling using Generative AI/ML, and marketing media attribution models

Advanced training or academic focus in non-parametric statistics, resampling methods, or Bayesian approaches for small sample inference

Experience applying sequential testing or multi-armed bandit approaches to maximize insights from limited samples in marketing contexts

Advanced proficiency in Python, SQL, and marketing technology platforms such as DataRobot, Adobe Campaigns, DataBricks, and CDPs. Experience with marketing technology cloud platforms (AWS, Azure, GCP) and data visualization tools (Tableau, Power BI, or similar). Adaptable and quick with technology

Knowledge of automation tools and technologies (workflow automation, RPA, AI-driven automation). Experience designing and implementing automated reporting and alerting systems

Excellent persuasive communication skills for bridging technical and non-technical audiences. Excellent presentation skills for executive leadership

Company

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand.

Founded in 1969

Livonia, Michigan, USA

501-1000 employees

https://www.aaalife.com/

H1B Sponsorship

AAA Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6)

2024 (7)

2023 (9)

2022 (3)

2021 (1)

2020 (1)