amika · 1 day ago
Senior Director, Professional Field Sales + Education
United States
Full-time
Remote
Director/Executive
$170K/yr - $185K/yr
10+ years expAmika is a Brooklyn-born haircare brand committed to sustainability and empowering self-expression. The Senior Director of Professional Field Sales & Education will lead sales growth and brand presence in professional salon channels while managing a high-performing team to ensure successful product launches and promotional campaigns.
Consumer GoodsFashion
No H1B
Hiring Manager
Sasha L.
Responsibilities
Develop and manage annual, quarterly, and monthly sales budgets and plans across store, regional/distributor, and national levels, ensuring alignment with business objectives
Monitor performance metrics consistently and allocate resources strategically to achieve sales targets
Partner closely with distribution and education leadership, actively contributing to strategic planning and alignment in key cross-functional meetings
Lead, coach, and manage the field sales and education team, establishing and driving KPIs such as days in the field, visits per day, door openings, education classes, VIP events, and new product launch success
Optimize field time and productivity across the sales and education teams to maximize business impact
Build and maintain senior-level relationships with distributor executives, influencing decision-making and driving initiatives that elevate brand presence and sales performance
Maintain a healthy profit and loss ratio in line with brand expectations and business growth objectives
Stay ahead of industry trends and the competitive landscape to inform strategy and identify growth opportunities
Oversee all field operations, including hiring, managing, and developing territory brand managers and indirect field sales representatives
Design and implement effective call cycles and prospecting strategies to drive new business growth and optimize territory coverage
Set and communicate clear sales goals; track progress through reporting tools and provide actionable insights to the team
Organize impactful team meetings (quarterly or bi-annual) that foster engagement, alignment, and performance optimization
Deliver comprehensive training and development programs to empower direct and indirect field teams with strong product knowledge and selling skills
Drive execution of national promotional and merchandising calendars, while also tailoring local activations and events to deepen distributor and salon engagement
Collaborate with marketing, education, and distributor sales teams to develop compelling sales tools, presentations, promotional collateral, and training materials
Travel regularly (40–50%) to represent the brand in the field, strengthen customer relationships, assess local needs, and support team development
Support global expansion efforts as needed by providing strategic field expertise to international markets
Management, coaching & training of the education team to shape and execute a long-term field education strategy that directly supports sales growth
Development of educational curriculum, classes, technical guides to support sales, marketing (new launches), business and distributor strategic initiatives (Stores/Full service)
Assist in the recruitment, training, and ongoing development of a high-impact freelance education team, including technical educators and brand ambassadors
Oversee development and execution of national training programs for internal and external stakeholder
Co-lead the planning and execution of regional cluster trainings to ensure alignment across sales and education functions and elevate overall field execution
Qualification
Required
10+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
5+ years in a leadership role, managing high-performing, geographically distributed sales and/or education teams
Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
Demonstrated success in building and managing distributor relationships, with the ability to influence senior executives and drive mutual growth initiatives
Experience in budget management, forecasting, and P&L oversight, with strong financial acumen
Strong understanding of salon business dynamics, including new door acquisition, in-salon share growth, promotional execution, and product launch performance
Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
Expertise in training and education strategy, with experience recruiting and developing freelance educators and ambassadors
Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
Willingness to travel 40–50% of the time to support team development, relationship building, and field execution
Proficiency in sales reporting tools and CRM platforms; tech-savvy with a data-driven mindset
Bachelor's degree in Business, Marketing, or related field
Preferred
MBA a plus
Company
amika
amika has grown to become one of the largest independent hair care brands in the U.S.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-05-12Acquired
Leadership Team
Reuben Carranza
Chief Executive Officer
Scott Semple
Chief Financial Officer
Recent News
Global Cosmetics News
2025-11-14
Global Cosmetic Industry Magazine
2025-11-01
Company data provided by crunchbase