Automation Anywhere · 4 months ago
Director, Product Marketing - Competitive & Market Intelligence
United States
Full-time
Remote
Director/Executive
$220K/yr - $245K/yr
8+ years expAutomation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. The Director, Product Marketing will be responsible for competitive intelligence and executive thought leadership strategy, supporting sellers with analysis and positioning in the automation market while collaborating with various teams to refine the go-to-market strategy.
Agentic AIArtificial Intelligence (AI)Business Process Automation (BPA)Enterprise SoftwareMachine LearningRobotic Process Automation (RPA)SaaS
No H1B
Responsibilities
Analyze competitive offerings and arm our sellers with effective enablement materials, battlecards and objection handling to set them up for success
Implement a scalable win/loss analysis program and platform (e.g. Clozd) to guide our executive and product teams with actionable insights to improve our win rates
Create and maintain sales collateral, pitch decks and training materials to support sales plays, pipeline growth and customer expansion
Develop clear, differentiated messaging that communicates the value of our products to key personas and verticals
Collaborate with content and demand generation teams to deliver thought leadership for C-level buyers and executive decision makers
Partner with Product Management to influence roadmap decisions and ensure market needs are addressed
Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact
Qualification
Required
8+ years of experience in B2B product or competitive marketing, with at least 2+ years in a leadership role
Proven success in fast-moving startup environments
Strong understanding of automation, AI agents, or intelligent systems
Exceptional storytelling and communication skills
Experience marketing to enterprise buyers and technical audiences
Ability to operate strategically while executing tactically
Background in marketing AI-powered or workflow automation solutions
Familiarity with PLG (Product-Led Growth) and sales-led motions
Experience supporting vertical-specific GTM strategies
Strategic Storytelling & Influence – Able to craft compelling narratives and persuade stakeholders across Product, Sales, and Marketing
Cross-Functional Collaboration – Build strong partnerships, navigates complexity, and brings teams into alignment around launches and GTM plans
Adaptability in Fast-Paced Environments – Comfortable with ambiguity, shifting priorities, and rapid iteration typical of high-growth SaaS environments
Leadership & Team Empowerment – Guides teams with clarity, provides direction without micromanaging, and inspires confidence during high-visibility initiatives
Data-Informed Decision Making – Synthesizes insights from customer research, competitive analysis, and performance metrics to drive smart, informed actions
Benefits
Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well-being benefits
Paid family/parental leave
Company
Automation Anywhere
Automation Anywhere is a digital workforce platform that provides end-to-end automation solutions and business processes.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.05BKey Investors
Silicon Valley BankSalesforce VenturesWorkday Ventures
2023-05-01Secondary Market
2022-10-03Debt Financing· $200M
2021-12-23Series Unknown· $3.4M
Leadership Team
Mihir Shukla
Co-Founder, CEO and Chairman
Ankur Kothari
Co-Founder, Chief Operating Officer and Board Member
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