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Zenith · 2 hours ago

Negotiator, Digital Investment

New York, NY

Full-time

Onsite

Entry Level

$64K/yr - $72K/yr

1+ years exp

Zenith is a full-service media agency that specializes in driving tangible business outcomes for its clients. The Negotiator, Digital Investment will lead the execution of digital strategic plans and manage campaign operations for client accounts in the Technology and Financial sectors.

AdvertisingMarketing

Responsibilities

Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors

Plays a leading role in all aspects of campaign management including vendor liaison and reporting

Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research

Assist in presentation of data, insights and media to clients

Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors - analyze, optimize content performance and present recommendations to client

Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast

Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

Create dynamic presentations that effectively communicate to our clients

Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA

Prepare and deliver buying and or digital trafficking specs and guidelines

Conquer Magazine Positioning Reports

Continuously search for opportunities to be positive and to share the positive side to every situation

Qualification

Media buying/planningDigital campaign planningAnalytical skillsAdvanced ExcelPowerPoint skillsDetail orientationResearch skillsVerbal communicationInterpersonal skillsPresentation skillsFast-paced environment adaptability

Required

B.A. or B.S., preferably in Marketing, Advertising, or Data Science

1+ years of media buying/planning experience

Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person

Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

Must have strong analytical, research, and quantitative skills

Must be hard-working, resourceful and thrive in a fast-paced environment

Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc

Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends