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Spark Foundry · 4 hours ago

Director, Commerce

New York, NY

Full-time

Onsite

Director/Executive

$128K/yr - $201K/yr

8+ years exp

Spark Foundry is a global media agency that aims to enhance brand engagement and transactions through innovative marketing solutions. The Director of Commerce will oversee key accounts, lead a team in delivering Commerce marketing strategies, and maintain strong client relationships while driving growth in the agency's Commerce business.

AdvertisingMarketing

Responsibilities

Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects

Ensure that projects are produced completely and efficiently

Set strategic principles for client search initiatives based on objectives

Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization

Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools

Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity

Keep clients and agency counterparts informed on latest developments in the Commerce industry

Grow agency Commerce business through new business and organic client growth

Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals

Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

Establish and foster a corporate culture that inspires talent

Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds

Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage

Develop direct reports by providing ongoing feedback and conducting employee evaluations

Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals

Master, identify, and communicate trends in Commerce and in client industries

Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners

Define and evaluate client competition online, as well as how it relates to Commerce initiatives

Establish appropriate account staffing, scope of services, and fee proposals

Qualification

Paid search experienceAmazon (AMS) expertiseCriteo platform experienceOrganic search experienceSearch marketing applicationBid management toolBusiness acumenClient relationship buildingLeadership skillsInterpersonal skills