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Husqvarna Group · 4 hours ago

Social Media Specialist

Charlotte, NC

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Husqvarna Group is seeking a Social Media Specialist with content creation skills to manage and grow their brand presence across social media channels. The role involves being the creative engine behind social storytelling, engaging with the audience, and analyzing trends to inform the organic social strategy.

Home and GardenManufacturingOutdoors

Responsibilities

Primary community manager responsible for social listening across all platforms including META, Reddit, YouTube, TikTok, LinkedIn, and X by responding to comments, and keeping conversations active within our community

Analyze and report on current trends to inform the organic social strategy; while ensuring it ladders up to our national brand strategy and paid efforts

Plan and manage the organic social content calendar, selecting content, writing copy and designing post schedules to support multiple initiatives

Organize shoot days when needed to keep content fresh, timely, and aligned with calendar

Analyze performance through reporting and social listening, sharing insights on audience sentiment, engagement, and trends — turning data into opportunities

Ideate and produce organic social content: Stay ahead of trends and tools, experimenting with new formats, editing styles, and emerging platforms to keep Husqvarna’s content fresh and relevant

Be the creative voice of Husqvarna’s organic channels: Creating stories, visuals, and videos that bring fresh content to Husqvarna fans across every platform

Capable of personally operating Husqvarna tools (ie chainsaws, blowers, string trimmers) to demonstrate products in action, turning real-world use into shareable content our audience resonates with

Ensure every post meets brand and safety standards, performing quality checks before publishing

Traveling for events and working on some weekends is required

Qualification

Social media managementContent creationVideo editingAdobe Creative CloudSocial listening toolsOutdoor power equipmentAdaptable writingCommunicationCollaborativeDetail-oriented

Required

Bachelor's degree in marketing, Digital Media, Communications, or a related creative field

2-5 years of experience managing social channels for a brand or agency with a proven ability to produce high-quality videos, photos, and copy that engage audiences on platforms like META, TikTok, YouTube, LinkedIn, and X

Have experience operating outdoor power equipment and will be confident in operating it safely and effectively

Hands-on creator with strong skills in short-form video, editing, and content production using tools such as Adobe Creative Cloud, CapCut, or mobile editing apps

Comfortable and confident both behind the camera and in front of it, capable of engaging with audiences through on-screen presence as well as producing content

Excellent writing and communication skills, with an ability to adapt style and tone for different platforms and audiences

Deep understanding of social trends, storytelling, and audience engagement, with an eye for what performs across different platforms

Experience using social management tools to schedule, monitor, and analyze performance i.e. Sprinklr, Sprout Social (Emplifi preferred)

Collaborative and detail-oriented, able to balance multiple projects and deadlines

Excellent communication skills, able to partner cross-functionally with marketing, product, and customer care teams