Cribl · 14 hours ago
Demand Generation Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$115K/yr - $135K/yr
8+ years expCribl is a rapidly growing company focused on providing innovative data solutions for IT and Security. They are seeking a Demand Generation Manager to enhance their digital marketing efforts, manage ad campaigns, and optimize customer engagement through email and social media strategies.
Big DataInformation TechnologyReal TimeSoftware
Responsibilities
Own the execution and continuous optimization of ads in our global, always-on digital experience and 1-to-many programs, managing our external agency to implement across platforms, test, learn, optimize, and report on impact
Design email nurture paths based on best practices, understand deliverability and performance metrics, and deliver data-led optimizations
Provide support for other programs that support our buyer journey nurture strategy including third-party review programs (ex. PeerSpot), funnel acceleration ad campaigns, and intent data activation
Work closely with our marketing operations team to scope operational requirements to ensure proper lead capture & flow; familiarity with Marketo is a strong plus
Possess a strong understanding of ad platforms (LinkedIn, Google, Bing, Reddit), CRM & marketing automation tools (Salesforce, Marketo), and multitouch attribution platforms
Have a strong understanding of what it takes to create compelling ads for paid search & paid social (writing ad copy working with input from SMEs in Product Marketing, conceptualizing creative / design, etc..) and work effectively with our Creative team to bring these to life
Demonstrate ROI within a multitouch attribution model, and keep sales always informed on what’s touching their prospects and how they should follow-up
Be an active partner and collaborator - must have a growth mindset and be driven to bring in best practices from industry, explore and propose new ways to optimize and evolve our efforts
Manage associated budget processes and be comfortable with accountability
We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours
Qualification
Required
8+ years' experience in digital marketing, demand generation & paid advertising experience, with 2-3 years within an IT / software company
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
Strong understanding of the buyer journey, marketing lifecycle stages, and how to optimize paid advertising and email to support the entire sales funnel
Resourceful with the ability to keep pace - and set the pace - to execute in a timely manner, while maintaining meticulous attention to detail; a degree of scrappiness is welcome
Demonstrable experience in working with external digital advertising agencies and managing budgets efficiently
Exceptional communication, collaboration, project and budget management skills
Experience with Salesforce & Marketo
Effective time management skills and the ability to multitask
Experience working fast across time zones to partner with the best resources
Ability to effectively manage relationships in a remote environment
Preferred
Familiarity with SiriusDecisions / Forrester B2B concepts
Past agency experience
Benefits
Health
Dental
Vision
Short-term disability
Life insurance
Paid holidays
Paid time off
A fertility treatment benefit
401(k)
Equity
Eligibility for a discretionary company-wide bonus
Company
Cribl
Cribl is a software company that designs a unified data management platform for exploring, collecting, processing, and accessing data.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$721.21MKey Investors
Google VenturesTiger Global ManagementSequoia Capital
2025-06-19Secondary Market
2024-08-27Series E· $200M
2024-08-27Secondary Market· $119M
Leadership Team
Dritan Bitincka
Co-Founder & Products
Ledion Bitincka
Co-Founder & CTO
Recent News
2025-12-04
Greylock
2025-12-02
Company data provided by crunchbase