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Church & Dwight Co., Inc. · 7 hours ago

Associate Director of Amazon Market Place (3P)

Ewing, NJ

Full-time

Hybrid

Lead/Staff, Director/Executive

$141K/yr - $202K/yr

5+ years exp

Church & Dwight Co., Inc. is seeking an entrepreneurial, solutions oriented individual for the Associate Director of Amazon Market Place role. This position is responsible for managing the 3P Amazon business and leading holistic marketplace strategy and execution for other customers, focusing on driving sales growth and optimizing product listings.

Consumer GoodsManufacturingWellness

Responsibilities

Develop and execute a comprehensive Amazon marketplace strategy

Fundamental to drive success aligned with Hero Cosmetics’ overall business objectives and Church & Dwight Critical Success Drivers

Identify growth opportunities, shopper trends, and competitive analysis to inform strategic decisions for innovation, promotional planning, and Amazon best practices

Evaluate current 1P CHD business and make recommendations on what other brands besides HERO should be managed and commercialized as 3P to ultimately drive more profitable growth

Responsible for managing those CHD brands long term

Collaborate with cross-functional teams to integrate Amazon strategies into the overall Hero sales plan

Overseeing and and helping to triage marketplace seller issues including brand/IP infringement issues, brand registry, diversion, and counterfeit enforcement

Including a focus on ensuring clear ways of working and an active partnership with sales and brand partners as well as Brand Protection team

Own and actively review agencies, tools, and technology for managing 3p marketplace and business (ie Potoo, Pattern, Gray Falkon, etc) including seller partnerships and enforcement of authorized seller policies

Evaluate innovation and test and learn opportunities that might be suited for 3P launch in partnership with GNPI

Leverage mastery of marketplace tools and data to identify consumers willing to pay and stay

Lead overall Marketplace Strategy & Execution for other customers including all demand generation and fulfillment initiatives to accelerate growth

Drive sales growth on the Amazon platform by optimizing product listings (PDP Copy, Images, A+ Content), pricing strategies, and promotional activities (Lightning Deals, Best Deals, Prime Exclusive Discounts)

Develop and implement Sponsored Ads strategy to drive incremental sales, increase AOV, and maximize Return on Ad Spend

Develop Amazon DSP strategy in coordination with our current Amazon Agency

Lead and maintain the Amazon Marketing Cloud reporting objectives for Hero Cosmetics (and other potential brands)

Report Amazon Ads and Amazon Sales performance to Hero and CHD leadership teams, including weekly, bi-weekly, and quarterly results against baseline KPIs

Actively manage sku prioritization strategy to drive sales and sustainable profit growth and consumer LTV

Work cross functionally with the Director of Operations for day-to-day operations related to Amazon, including inventory management, listing uptime, and FBA replenishment

Partner with Demand Planning Manager for SKU-level demand planning and inventory forecasting

Qualification

Amazon Marketplace ManagementSales Growth StrategyE-commerce AnalyticsCosmetics Industry KnowledgeAmazon Seller CentralLeadership ExperienceAnalytical SkillsTeam MotivationStrategic PlanningCommunication Skills